Product Marketing Manager

4 weeks ago

Copenhagen, Denmark Meo Full time
Overview

Imagine a world where compliance isn't a headache but a breeze. That's the world Meo is making real. We're in the business of making AML and GDPR compliance easy and secure for our customers and their clients. Think of us as the cool kids on the RegTech block, mixing up innovation with serious data protection to keep financial and legal services ticking and compliant.


Key responsibilities

Market strategy leadership: Spearhead the development and execution of comprehensive market strategies that align with Meo's business goals and enhance market presence.

Product messaging and positioning: Craft compelling messaging and positioning strategies for Meo's platform, ensuring clarity and appeal to target audiences.

Go-to-market (GTM) execution: Lead cross-functional teams to flawlessly execute GTM plans, including product launches and marketing campaigns, to drive product adoption and growth.

Customer insights: Leverage deep customer insights to influence product strategy and feature prioritization, ensuring our solutions meet market needs.

Content creation: Oversee the creation of engaging and informative content that supports marketing strategies, including case studies, product videos, and blog posts.

Analyst relations: Manage relationships with industry analysts and leverage these connections to enhance Meo's market positioning and visibility.

Competitive analysis: Conduct thorough market and competitive analysis to guide strategic decisions and highlight Meo's unique value proposition.


What we’re looking for

Experience: At least 5 years of experience in product marketing within the tech, SaaS, or RegTech industries, with proven success in developing and implementing marketing strategies.

Market knowledge: Deep understanding of the RegTech space, including AML, GDPR, and compliance challenges faced by financial and legal services.

Strategic thinker: Ability to think strategically and develop comprehensive marketing strategies that align with business objectives.

Exceptional communicator: Outstanding communication skills, capable of crafting and conveying clear, compelling messaging across various channels.

Analytical skills: Strong analytical abilities to interpret market data and insights, driving informed marketing and business decisions.

Leadership: Demonstrated leadership skills, with the ability to inspire cross-functional teams towards achieving marketing and business goals.

Adaptive and innovative: A penchant for innovation and adaptability, thriving in fast-paced environments and eager to explore new marketing tactics and strategies.


What to expect in your first quarter

Integration

Kick off your journey at Meo by immersing yourself in our culture, team, and technology. You'll learn everything about our platform, our mission, and the unique challenges our customers face. Your initial focus will be on absorbing as much as possible about our market positioning, competitive landscape, and customer success stories to craft compelling narratives.


Impact

Prepare to hit the ground running with projects that showcase your ability to shape and tell Meo's story. You'll work on developing a detailed market analysis, updating product messaging, and planning a product launch. Your efforts will focus on strengthening Meo's market position, enhancing brand awareness, and directly contributing to our growth strategy. Witness the immediate impact of your strategies on our market presence and customer engagement.


Why Meo?

Innovative culture: Be part of a team that’s pushing the boundaries of RegTech, delivering innovative solutions that make compliance simple and secure.

Startup spirit: Thrive in a vibrant startup atmosphere, where your contributions directly influence our direction and success.

Impactful work: Your work will have a direct impact on simplifying compliance processes for our clients, transforming the way financial and legal services approach AML and GDPR compliance.

Personal growth: Join us at a pivotal growth stage, offering unparalleled opportunities for professional development and career advancement.


Join us

At Meo, you’re not just joining a company; you’re embarking on a mission to transform compliance and data security. If you’re passionate about making a difference, driven by innovation, and skilled in communicating complex ideas, we’d love to have you on board.

Apply via The Hub and for more information, reach out to us. Together, we can make compliance efficient and secure.

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