Senior Marketing Manager Nordic, Advanced Wound Care

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Pioneering trusted medical solutions to improve the lives we touch: Convatec is a global medical products and technologies company, focused on solutions for the management of chronic conditions, with leading positions in advanced wound care, ostomy care, continence care, and infusion care. With around 10,000 colleagues, we provide our products and services in almost 100 countries, united by a promise to be forever caring. Our solutions provide a range of benefits, from infection prevention and protection of at-risk skin, to improved patient outcomes and reduced care costs. Group revenues in 2022 were over $2 billion. The company is a constituent of the FTSE 100 Index (LSE:CTEC). To learn more about Convatec, please visit

We are guided by our five core values, that shape the way we work, every day: Improve Care, Deliver Results, Grow Together, Own It and Do What’s Right.

Every day, our products improve the lives of millions of people around the world. We’re hugely proud of this, which is why we’re transforming our business to reach millions more. Join us on our journey to #ForeverCaring as a Senior Marketing Manager Nordic and you’ll drive progress that really means something.

About the role:

The role of the Senior Marketing Manager, Nordic is to drive solution sales and brand awareness by a deep understanding of the market for Advanced Wound Care product. You and your team will deliver consistent, clear product messaging aligned with our global branding and strategy.

The Senior Marketing Manager, Nordic will implement global strategies for local market execution, follow up and closely monitor. You are working closely with the Commercial Director and the Nordic leadership team.

The AWC area is targeted towards highly skilled HCP’s (Doctors and Nurses).

Experience within Advanced Wound Care is considered highly positive.

Key duties and responsibilities:

Inspiring an energetic culture of high-performance focus and sustained over achievement, through the HPT principles.

Strong and creative communication skills to provide clear direction throughout the layers of the marketing organization.

Partnering closely with the Associate Directors of Sales to drive alignment of the Commercial strategy through the sales organization.

Prioritizing a culture of talent development and building a pipeline of Convatec stars for the future

Leveraging strength of experience to creatively introduce improvements in team operations and outputs and upskill and develop team members to their full potential.

Lead strong execution plans for key new product launches.

Working in strong collaboration with cross-functional partners across all areas of the business, most closely with the sales, commercial, clinical, medical and global marketing teams

Responsible for the marketing budget planning process and monthly follow up on actuals vs. planning. Contributes to the Nordic revenue budget planning.

Lead and drive the annual brand plans, cascading down from global marketing.

Support the annual Nordic strategy development and execution.

Deliver on the marketing strategy according to global marketing plans.

Responsible for new product launches, ensuring every relevant party involved to successful delivery , Sales teams, supply chain, finance, commercial, according to Global Marketing guidance.

Track campaign and launch effectiveness and secure the improvement of activities in ShowPad and PowerBI.

Drive a strong network of key opinion leaders with your team with focus on Wound Hygiene Concept and solution selling.

Your team will provide support to Tenders related to products, technical product information, evidence etc.

Provides information and insight on the marketplace for AWC, competitors and market landscape to Nordic management.

Monitors and analyses sales performance and market conditions, including customer needs and competitors, implements marketing plans.

Identifies and exploits new market opportunities.

Living up to highest standards of ethics and compliance, following the European MedTech rules

Principal Contacts

Internal:

You are part of the the Nordic Management team that consists of Commercial Director, Senior Manager Nordic Marketing, Ass. Director Sales, SFE Manager, Finance Business Partner

Your own marketing team consists of Nordic Clinical Brand Manager, Nordic Brand Managers, Nordic Digital Brand Manager

Global and local marketing teams

Global medical and clinical team

Sales teams, field based and remote sales team in Nordics.

Market Access team

Commercial and Finance team

External:

Creative Agencies

Translation agency

Consultants

Customers / KOL’s together

Travel requirements

20% - 25%, on occasion, as business needs require minimal overnight stays, , sales conferences, national or international congresses, team meetings

Language Requirements Local Nordic language (DK or SE or FI or NO) fluent – writing/ reading and speaking, able to proofread texts. English fluent – writing / reading and speaking

Education/Qualifications

Master or bachelor’s in marketing, business economics or administration

Mastery of core marketing principles including brand development and positioning, implementation of global campaigns

Knowledge of medical device (ideally the Advanced Wound Care market) and/ or pharmaceutical industries

General marketing and sales experience in medical device industry, preferably from AWC

Strong analytical mindset and very good excel skills

Experience

Strong marketing mindset

Strong and passionate leadership skills with respect and trust in the individuals

Experienced in managing local market and key customer groups.

Successful development of product/service marketing strategies and implementation of marketing plans/ campaigns by use of multiple channels

Strong analytical skills, good written and verbal communication competencies, able to analyze and interpret data to support decision making and leverage 360 dialogues.

Strong Presentation expertise to local and global management levels

Strong project management skills to deliver on tight deadlines and manage complex interdisciplinary project teams.

Key Competencies

Ability to work independently and communicate.

Takes own responsibility and drives the business forward.

Commercial awareness and understanding of business priorities.

High drive and motivation for creating change and innovative ideas.

Demonstrates self-confidence when dealing with complex processes.

Acts with sensitivity and empathy in dialogue with internal and external customers and stakeholders.

Processes strong interpersonal skills to build and maintain strong relationships both internally and externally.

Able to plan and balance several marketing related requirements.

Exercises a high degree of adaptability in dealing with complex, dynamic work environment

Working conditions

National legislation / full week working time.

Working environment is split between office and home office and partial travel.

Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time. Additionally, this job description reflects management’s assignment of essential functions. It does not prescribe or restrict the tasks that may be assigned.

Our ambitions will bring the very best out in you. You’ll be pushed to aim higher and really own your work. You’ll be encouraged and supported to make things happen, too. It can be challenging. But, as the progress you make will help improve the lives of millions, it’ll be worth it.

This is stepping up to a challenge.

This is work that’ll move you.

#LI-MO1

#LI-Hybrid

Beware of scams online or from individuals claiming to represent Convatec

A formal recruitment process is required for all our opportunities prior to any offer of employment. This will include an interview confirmed by an official Convatec email address.

If you receive a suspicious approach over social media, text message, email or phone call about recruitment at Convatec, do not disclose any personal information or pay any fees whatsoever. If you’re unsure, please contact us at .

Equal opportunities

Convatec provides equal employment opportunities for all current employees and applicants for employment. This policy means that no one will be discriminated against because of race, religion, creed, color, national origin, nationality, citizenship, ancestry, sex, age, marital status, physical or mental disability, affectional or sexual orientation, gender identity, military or veteran status, genetic predisposing characteristics or any other basis prohibited by law.