Global Brand Manager, Starbucks

1 month ago

VibyJ, Denmark Arla Foods Full time

Would you like to work in an international role on a world class global brand? We are looking for a highly energized and result-driven Global Brand Manager for our Starbucks licensed ice-coffee business.

"In this role, you get a unique chance to work on one of the absolute strongest consumer brands in the world and to contribute to establishing it in a new and fast-growing category. You will have the opportunity to contribute to the full marketing mix, in close collaboration with our license partner, commercial and innovation team and our local organizations" says Director Daniel Morales-González.

How you will make an impact

You will be joining a brand team of 5 marketers. You will be playing a key role in driving and contributing to our high growth agenda in close collaboration with our commercial and innovation teams, key markets and our license partner. Through daily collaboration with a team of diverse nationalities and skill sets, you will enable the full impact of our capabilities from occasion insight to in-store activation.

Further, you will be responsible for ensuring that our current portfolio is relevant, differentiated and constantly optimized to win in a dynamic market. You will secure strong buy-in, effective collaboration with all stakeholders, ultimately helping to deliver an ambitious growth target. Lastly, you will drive impactful implementation of our global brand strategies and plans in a selection of our markets by acting as a strong partner to the local commercial teams.

Key responsibilities will be:

  • Drive go-to-market execution (incl. sparring with local commercial teams and ensure implementation and execution of global brand strategy and plans)
  • Drive projects through stage gates in cross functional teams; from early concept idea to final execution plans and post-launch evaluations
  • Rooted in consumer, shopper and channel insights, translate the product portfolio in compelling trade narratives
  • Develop and provide support in managing the infrastructure of in-store activations with local markets, enabling delivery on time and in full
  • Design and implement the optimal portfolio strategy in close collaboration with local teams
  • Design global guidelines on promotional plans split accordingly to trade channels
  • Follow up on market performance and support in optimizing annual marketing plans in close collaboration with local teams
  • Support customer teams in the development and execution of customer specific plans
  • Lead dissemination of successful practices and scale them across markets

What will make you successful

You are creative thinker and problem solver with high business acumen and passion for driving brand equity. As a person you are a problem solver, demonstrating a results-oriented approach. You thrive in a matrix organisation and easily build commitment and trust with stakeholders. You work independently and have an innate ability to effectively organize, analyse and present back solutions to cross functional teams, influencing without always having direct authority. You work in a highly structured way and have strong communication and interpersonal skills in order to optimally use and engage your stakeholder network.

Preferably you have:

  • A bachelor or master degree within business and/or communication or equivalent combination of education and professional experience
  • 3-5 years of experience (FMCG preferably) in global and/or local roles (experience with beverages is a plus)
  • Experience with brand management in cross functional teams
  • Experience working directly with customer teams and field sales
  • Experience in working with the full marketing mix
  • Solid MS Office skills, additional experience with Nielsen Scantrack, IRI, GFK is an advantage
  • Fluent in English

What do we offer?

Based at Arla Foods in Aarhus we offer an exceptional opportunity to work with one of the world's biggest and most admired brands. For questions call Global Senior Brand Manager Laura Vibe on We process applications on a continuous basis and close the job opening once the right candidate has been found.

We have a purpose for Good
At Arla, we strive to unlock the highest potential in each other while working together to create a sustainable future of dairy. We call it Stronger People Stronger Planet and it is deeply anchored in our organisation and founded on our commitment to respecting human rights, increasing access to healthy dairy nutrition, inspiring good food habits, and improving the environment for future generations. In order to succeed we need to hire people with a sustainable mindset. Could this be you?

BEWARE RECRUITMENT FRAUD
It has come to our attention that there are a number of fraudulent emails and fake recruitment campaigns on the internet from people purporting to work for Arla Foods. Learn more via this link.

#LI-DOJEB

Ref.: 91468


  • Global Brand Manager

    1 month ago

    VibyJ, Denmark Arla Foods Full time

    Would you like to work in an international role on an iconic brand? We are looking for a highly energized, stakeholder-oriented and result-driven Global Brand Manager for the most famous Chocolate Milk brand in Denmark and Swedenn.You will be joining a team beverage obsessed marketers, in a role that offers the opportunity to accelerate your skillset within...

  • Commercial Development Manager, Arla Denmark

    4 weeks ago

    VibyJ, Denmark Arla Foods Full time

    Do you want to influence the commercial development of Arla Denmark? Do you thrive in the grid between sales and marketing – and are you also keen to work closely with large customers on how to optimize their sales performance based on your insights? "You will join our team consisting of 17 dedicated colleagues who are motivated to drive the required...

  • IT Manager

    4 days ago

    VibyJ, Denmark Arla Foods Full time

    Do you want to work with developing applications for our dairy sites across the globe? Are you motivated to join Arla in a role where you get to tie technologies together managing our IT organization? "As a manager for the Application Area, you will be given the possibility to set a huge footprint on how Arla is move forward and shaping the way organization...

  • IT Manager

    1 month ago

    VibyJ, Denmark Arla Foods Full time

    Do you want to work with developing applications for our dairy sites across the globe? Are you motivated to join Arla in a role where you get to tie technologies together managing our IT organization? "As a manager for the Application Area, you will be given the possibility to set a huge footprint on how Arla is move forward and shaping the way organization...

  • Senior IT Manager

    3 weeks ago

    VibyJ, Denmark Arla Foods Full time

    Are you motivated by growth, value creation, stakeholder engagement with senior leaders, and thrive in a fast-paced global and culturally diverse context? If so, we invite you to apply for the position as Senior IT Manager for Arla's International (INT) markets. "The role of Senior IT Manager within the International Zone embraces the constant change of the...

  • Head of Milk

    4 weeks ago

    VibyJ, Denmark Arla Foods Full time

    In this key role within the Danish market, you will have a unique opportunity to influence the development of Arla Foods' milk and yoghurt categories and brands. As the Head of the Milk & Yoghurt Category, you will utilize your expertise in marketing, category management, brand development, and commercial acumen to define innovative strategies for driving...

  • Marketing Consultant

    1 week ago

    VibyJ, Denmark Arla Foods Full time

    Do you know how to turn raw data via modelling into purified insights that makes a big commercial difference? And would you like to be part of our expanded modelling function? Then you might be our new Marketing Consultant we are looking for in Global Media & Agency Management in Arla Foods. How you will make an impact Your primary role will be to...

  • Farm Sustainability Manager

    1 week ago

    VibyJ, Denmark Arla Foods Full time

    Do you have insights in agrobiology, biodiversity and a beating heart for nature and dairy? Do you have what it takes to engage and support our farmer-owners in our climate journey and facilitate their climate actions on farm? And enable us as a co-operative to reach our climate targets? In our Future26 strategy, we are keen to step up on how we support Arla...

  • Head of Milk

    4 weeks ago

    VibyJ, Denmark Arla Foods Full time

    In this key role within the Danish market, you will have a unique opportunity to influence the development of Arla Foods' milk and yoghurt categories and brands. As the Head of the Milk & Yoghurt Category, you will utilize your expertise in marketing, category management, brand development, and commercial acumen to define innovative strategies for driving...

  • Senior IT Manager

    3 weeks ago

    VibyJ, Denmark Arla Foods Full time

      Are you motivated by growth, value creation, stakeholder engagement with senior leaders, and thrive in a fast-paced global and culturally diverse context? If so, we invite you to apply for the position as Senior IT Manager for Arla's International (INT) markets.   “The role of Senior IT Manager within the International Zone embraces the...

  • IT Manager

    1 month ago

    VibyJ, Denmark Arla Foods Full time

    Do you want to work with developing applications for our dairy sites across the globe? Are you motivated to join Arla in a role where you get to tie technologies together managing our IT organization?    “As a manager for the Application Area, you will be given the possibility to set a huge footprint on how Arla is move forward and shaping the...

  • IT Manager

    3 days ago

    VibyJ, Denmark Arla Foods Full time

    Do you want to work with developing applications for our dairy sites across the globe? Are you motivated to join Arla in a role where you get to tie technologies together managing our IT organization?    “As a manager for the Application Area, you will be given the possibility to set a huge footprint on how Arla is move forward and shaping the...

  • Head of Marketing

    2 weeks ago

    VibyJ, Denmark Arla Foods Full time

    Do you have the skills and experience to create a strong brand presence and product portfolio for a super-premium brand and are willing to do what it takes? Arla Unika is growing fast, and this is your chance to join us and help the brand reach new levels of success. We are looking for a new Head of Marketing & Innovation to be part of our Nordic team that...

  • Head of Marketing

    2 weeks ago

    VibyJ, Denmark Arla Foods Full time

    Do you have the skills and experience to create a strong brand presence and product portfolio for a super-premium brand and are willing to do what it takes? Arla Unika is growing fast, and this is your chance to join us and help the brand reach new levels of success.   We are looking for a new Head of Marketing & Innovation to be part of our Nordic...

  • Senior Business Development Manager, Arla Danmark

    4 weeks ago

    VibyJ, Denmark Arla Foods Full time

    Would you like to influence major strategic decisions in a leading FMCG business while ensuring execution to drive long-term value and sustainable business for Arla Denmark? Do you want to work in an international organization and be part of a high-performing team? We are looking for a Senior Business Development Manager to join Arla Denmark and act as the...

  • Corporate Communication Manager

    1 month ago

    VibyJ, Denmark Arla Foods Full time

    Would you like to join one of the world's largest dairy cooperatives – and take responsibility for the overall communications strategy for Arla's Customer Sustainability programme? About the job As a Sustainability Communication Manager in the global communication team, you will have a unique opportunity to develop and deliver communication that maximises...

  • Finance Business Partner

    2 weeks ago

    VibyJ, Denmark Arla Foods Full time

    An exciting business partner opportunity. We are currently looking to recruit a Finance Business Partner to join our Danish Logistics Finance team in Viby, Denmark. You will be a member of the Global Logistics Finance Team with colleagues in UK, Sweden, Germany and Finland. Arla's Logistics operations covers Inbound milk collection, outbound distribution,...

  • Category & Innovation Specialist, Arla Pro, Maternity Cover - Aarhus

    2 weeks ago

    VibyJ, Denmark Arla Foods Full time

    Are you passionate about identifying new business opportunities for the Danish foodservice market? And are you able to turn these insights into sustainable business growth? Then, join our amazing team at Arla Pro and be the driving force behind exciting and commercially valuable innovations? We offer an exciting maternity cover for 12-months within a highly...

  • Category & Innovation Specialist, Arla Pro, Maternity Cover - Aarhus

    2 weeks ago

    VibyJ, Denmark Arla Foods Full time

    Are you passionate about identifying new business opportunities for the Danish foodservice market? And are you able to turn these insights into sustainable business growth? Then, join our amazing team at Arla Pro and be the driving force behind exciting and commercially valuable innovations?   We offer an exciting maternity cover for 12-months within...

  • Senior Solution Architect, Marketing

    3 weeks ago

    VibyJ, Denmark Arla Foods Full time

    Do you want to help ensuring the quality of our solutions within the Product Information Management area? And are you a Solution Architect or a Software Developer with architect aspirations? We are looking for a talented colleague to help design and implement solutions within our Product Management domain. "You will join the Marketing & Innovation (M&I)...