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Senior Demand Generation Specialist

1 month ago

Copenhagen, Copenhagen, Denmark PARETO SECURITIES AS Full time

Our Global Marketing Team is looking for a driven, creative, and passionate individual who is eager to have an impact on our pipeline and business. Are you an experienced professional with the ambition to build inbound and outbound campaigns that create awareness, generate demand, and deliver high-quality leads? Then, get in touch with us

Configit is an ambitious and growing SaaS company working in the domain of complex product and sales configuration. We help large international corporations optimize their processes and drive cross-functional innovation through our Configuration Lifecycle Management approach.

Within our dedicated Marketing Team, you will focus on refining existing marketing channels and developing new integrated digital campaigns with effective messaging to generate a qualified pipeline, to accelerate deals, and to grow our revenue.

Your Responsibilities
  1. Create new and optimize existing inbound and outbound demand and lead generation programs across email and web.
  2. Develop, plan, and execute campaigns for paid search, retargeting, paid social channels, and email marketing.
  3. Execute and optimize ABM and ABS campaigns.
  4. Identify most effective marketing messages, value propositions, material, channels, and calls to action for target accounts.
  5. Measure, analyze, and report on the impact of marketing campaigns.
  6. Manage projects like the creation of campaign landing pages, creatives, and other digital marketing assets.
  7. Use intelligence from our intent data sources like 6sense and Dreamdata.
  8. Closely collaborate with core Sales, Marketing, Product Marketing, and Product Management functions.
Your Skills & Experience
  1. Bachelor's or Master's degree in Marketing, Business, or a related field.
  2. 3+ years of experience in digital marketing.
  3. Proficiency with marketing automation platforms, preferably Pardot.
  4. Familiarity with digital advertising platforms such as Google Ads, Google Analytics, Bing, LinkedIn Campaign Manager.
  5. Proven project management skills with attention to detail and ability to multitask.
  6. Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
  7. Excellent communicator who enjoys collaborating across functions and geographies.
  8. Full English proficiency.
What you'll find with us
  1. We provide a unique opportunity to work in a dynamic, ambitious, international company.
  2. We live our values: Business Focus, One Team, Can-do Attitude, Knowledge, Move Fast.
  3. You will be based in our Danish office but also work with colleagues in the US and Germany.
  4. Our HQ in Copenhagen has been recently renovated – we have beautiful views of the water and a great link to public transportation.
  5. We offer a flexible working policy.
  6. We work closely together in an international environment and across all professional disciplines.
  7. We have an informal and open culture with direct communication on all levels.
  8. We offer opportunities to socialize and get to know your colleagues better.

At Configit, we are committed to creating a diverse and inclusive workplace where our employees can thrive. We are proud to employ people of all backgrounds, and your unique talents and experiences will be welcomed. Be a part of an exciting team

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