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App User Acquisition Manager
1 month ago
KAYAK, part of Booking Holdings (NASDAQ: BKNG), is the world's leading travel search engine. With billions of queries across our platforms, we help people find their perfect flight, stay, rental car, and vacation package. We're also transforming business travel with a new corporate travel solution, KAYAK for Business.
Be part of a travel company that operates a portfolio of global metasearch brands including momondo, Cheapflights, and HotelsCombined, among others. From start-up to industry leader, innovation is in our DNA, and every employee has an opportunity to make their mark. Our focus is on building the best travel search engine to make it easier for everyone to experience the world.
KAYAK is looking for an App Acquisition Manager for an 8-month parental cover to support the growth of travel brands like KAYAK, Momondo, Cheapflights, Checkfelix, HotelsCombined, and SWOODOO.
Our App Acquisition role focuses on driving app user acquisition through running Onsite Get The App (GTA), App Store Optimization (ASO), and Deeplinking initiatives. This person will lead projects, collaborate with various teams, and contribute to our user acquisition strategy. This position reports to the Senior Director, App Acquisition, based in Copenhagen.
Note, this role is an 8-month long freelance contract requiring your own registered company.
- Manage and expand the GTA program to drive web users to the app, optimizing placements and contextualization.
- Supervise creative production, monitor performance, and refine strategies for GTA.
- Own the Deeplinking program by improving coverage, growing across brands, and enhancing user journeys.
- Grow the ASO program by optimizing metadata, monitoring reviews, analyzing feedback, and conducting A/B testing.
- Execute ad hoc app user acquisition projects, ensuring timely and effective outcomes.
- Drive global innovation projects and collaborate with cross-functional teams to enhance acquisition efforts.
- Maintain clear communication, share insights, and implement best practices for GTA and Deeplinking.
- Identify growth opportunities across GTA, ASO, and Deeplinking while staying updated on industry trends.
Are you an analytical problem solver, skilled in using various App suites and AI, and are a result-oriented collaborator? Throw in passion for travel, and we'd love to hear from you
Diversity, Equity, and InclusionAt OpenTable/KAYAK, we aspire to be a workplace that fosters inclusion and reflects the diverse communities we serve. Hiring people with different backgrounds and perspectives is critical to innovation and to how we deliver great experiences for our users, partners, and teams. We strive to be an open and welcoming environment so that no matter who you are, you can be yourself.
We ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform job responsibilities, and to receive other benefits and privileges of employment. Please contact us to request an accommodation(s).
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