Global Media Planner for The Barn, Arla

Location: Viby J, DK

Are you the type that can't help dissect brand campaigns when you meet them on your favorite digital platforms? Do you have the ability to stay ahead in the ever-evolving media landscape? Are you eager to channel your expertise into crafting media campaigns for brands like Lurpak, Castello and Arla? Come join us at Arla Foods' digital in-house agency, The Barn.

So, what's The Barn?
Our in-house agency – The Barn – was established in 2019 to help our global and local brands win in a world of increasing media complexity. Today, we have strong teams specializing in campaign development and media strategy. We work interdisciplinary and we are curious, data driven, and result oriented. You'll be working alongside specialists within strategy, planning, media buying as well as other nice colleagues in creative production, data analysis, tech and creative development.

How will you make an impact?
As a Global Media Planner you'll be at the forefront of our media campaigns, playing a pivotal role in shaping the presence of our brands. You'll be largely, but not solely, responsible for planning media campaigns from early briefing to execution and evaluation.

• The ball's in your hand: You'll be the mastermind behind developing data-driven media recommendations across a range of channels, that will drive engagement amongst the target audience.
  • Collaborate and work smart: Collaborate with brand managers, creatives, media specialists, and strategists to clarify brand objectives, target audiences and translating them into effective media approaches.
    • Present recommendations: Together with our media and tech specialists you will be responsible for creating and presenting media recommendations across paid and owned media.
      • Inspire and develop: Stay ahead of industry trends, emerging technologies, and best practices in media planning, and share your knowledge internally.
      • Partner up: Build relationships with internal and external stakeholders, working closely with our creative, tech, and data teams, to ensure consistent brand messaging throughout campaigns.
      • Be on brand: Ensure brand guidelines and media best practices are key in the planning process.

How will you be a success?
You know how a media agency works from within, and know of the process from briefing, to planning, execution, and evaluation. You have experience with media planning from a similar position at an agency or in-house, and you possess knowledge of digital ad ecosystems as well as META, YouTube, TikTok, and Snapchat.

You thrive in an environment with multiple stakeholders and love to listen and learn. You're equally a motivator and a problem solver who knows the details of a given brand's campaigns while keeping stakeholders inspired on the media landscape and the possibilities that arise.

As a person, we expect you to be nice, have excellent communication skills, and be comfortable with presentations and close collaboration with key stakeholders across the organization.

What do we offer you?
This is your shot at joining an agency with an entrepreneurial mindset. An agency with full in-house capabilities covering everything from media strategy/planning/buying, tech/development, creative, strategy, and on-site production.

Our clients are our colleagues. This means we partner up and focus our energy on building the best communications and digital solutions for our wonderful range of global brands such as Lurpak, Castello, Starbucks, Cocio, Jörd, and obviously Arla.

We are fiercely ambitious, international, and have hired from global hubs like London, New York, and Singapore. But, unlike most agencies, we also offer a healthy and sustainable work/life balance and real flexible working.

How can you join?
If this sounds like the opportunity you've been waiting for, we'd love to hear from you We process applications on a continuous basis and close the job opening once the right candidate is found. Please apply with a short CV and your motivation for joining our team.

For additional information, please call Martin Ditlev Nielsen at +45 9131 2665.

We have a purpose for Good
At Arla, we strive to unlock the highest potential in each other while working together to create a sustainable future of dairy. We call it Stronger People Stronger Planet and it is deeply anchored in our organisation.