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Brand Strategy Manager

1 month ago

Copenhagen, Copenhagen, Denmark Pandora AS Full time

As a Brand Strategy Manager at Pandora, your primary responsibility will be to develop and execute brand strategies that drive the growth and success of our business on a global scale. By fostering collaboration, building trusted relationships, and aligning stakeholders to the Brand strategy, you will play a key role in achieving our business objectives and goals.

The role will work across the Marketing team and broader cross-functional teams, acting as a leader, orchestrator, and collaborator, working closely with various teams to ensure alignment and coherence to the overall Brand strategy. The role will provide guidance, support, and foster communication to promote a cohesive vision and achieve overarching brand goals, while ensuring teams are empowered to make independent decisions within their specific owned domains.

The ability to be a strong team player and thrive in a fast-paced and dynamic environment, demonstrating agility and adaptability to changing business needs will be key.

Responsibilities:Conduct Brand Market Analysis and Competitive Research:
  • Collaborate with Consumer Insights (CI) and the Marketing team to conduct market analysis, identifying trends, opportunities, and competitive landscape relevant to the Brand strategy.
  • Perform competitive research, gaining insights into competitor activities, strengths, and weaknesses.
  • Utilize market and competitive intelligence to inform and refine Brand strategies.
Develop and Execute the Brand Strategy:
  • Lead the development and execution of comprehensive Brand strategies aligned with our overall business objectives in close collaboration with the Marketing team and wider stakeholders.
  • Collaborate closely with the GBU and DBU team and cross-functional teams, including but not limited to, Consumer Insights (CI), Design, Brand & Communication (BRACO), Go-To-Market (GTM), Assortment Planning (AP), and agency partners, to ensure successful implementation with respect for their specific owned domains.
  • Foster trusted relationships with stakeholders, integrating their insights into the strategy development process.
  • Communicate the Brand strategy in a compelling manner, emphasizing its benefits and aligning it with broader brand goals.
  • Facilitate workshops, meetings, and presentations to drive buy-in, belief, and alignment to the Brand strategy.
Develop Strategic Brand Campaigns, Initiatives and Roadmaps:
  • Collaborate with cross-functional teams to develop strategic brand campaigns, initiatives, and amplifications supporting the Brand strategy.
  • Define objectives, timelines, and resource requirements for brand campaigns, initiatives, and amplifications.
  • Ensure alignment and integration of strategic brand campaigns, initiatives, and amplifications with the overall Brand strategy and business objectives.
Facilitate Strategic Decision-Making & Manage Change:
  • Provide strategic guidance and insights to key stakeholders in decision-making processes.
  • Collaborate with the Marketing team and key stakeholders to evaluate potential strategic opportunities and risks.
  • Support the development of business cases and recommendations for strategic investments and initiatives.
  • Develop change management strategies to ensure successful adoption and implementation of Brand strategies.
  • Address resistance to change, overcome obstacles, and drive organizational alignment.
  • Monitor and assess the impact of strategic changes, making necessary adjustments.
Performance Monitoring and Reporting:
  • Establish key performance indicators (KPIs) and reporting mechanisms to track the progress and impact of Brand strategies.
  • Analyze performance data, identifying areas for improvement and providing recommendations.
  • Regularly communicate updates on strategy implementation and achievements, fostering a sense of shared success.
Qualifications & Personal Attributes:
  • Bachelor's degree in business administration, marketing, or a related field and/or equivalent experience.
  • E2E experience in marketing, strategic planning, business development, or related roles, with a focus on brand building.
  • Proven track record of successfully developing and executing strategies that achieved buy-in, belief, and alignment from cross-functional teams.
  • Fluent in English, both verbally and written.
  • Strong ability to be agile and adaptable as well as be able to navigate through change and ambiguity.
  • Excellent interpersonal and communication skills, with the ability to build trust, influence, and collaborate effectively in a fast-paced and dynamic environment.

If you see yourself in the position and would like to become a part of Pandora's future, please do not hesitate to apply as soon as possible. We encourage you to attach a CV and Cover Letter into the application. We look forward to hearing from you

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