Brand Strategy Manager

As a Brand Strategy Manager at Pandora, your primary responsibility will be to develop and execute brand strategies that drive the growth and success of our business on a global scale. By fostering collaboration, building trusted relationships, and aligning stakeholders to the Brand strategy, you will play a key role in achieving our business objectives and goals.

The role will work across the Marketing team and broader cross-functional teams, acting as a leader, orchestrator, and collaborator, working closely with various teams to ensure alignment and coherence to the overall Brand strategy. The role will provide guidance, support, and foster communication to promote a cohesive vision and achieve overarching brand goals, while ensuring teams are empowered to make independent decisions within their specific owned domains.

The ability to be a strong team player and thrive in a fast-paced and dynamic environment, demonstrating agility and adaptability to changing business needs will be key.

Responsibilities:Conduct Brand Market Analysis and Competitive Research:

• Collaborate with Consumer Insights (CI) and the Marketing team to conduct market analysis, identifying trends, opportunities, and competitive landscape relevant to the Brand strategy.
• Perform competitive research, gaining insights into competitor activities, strengths, and weaknesses.
• Utilize market and competitive intelligence to inform and refine Brand strategies.

Develop and Execute the Brand Strategy:

• Lead the development and execution of comprehensive Brand strategies aligned with our overall business objectives in close collaboration with the Marketing team and wider stakeholders.
• Collaborate closely with the GBU and DBU team and cross-functional teams, including but not limited to, Consumer Insights (CI), Design, Brand & Communication (BRACO), Go-To-Market (GTM), Assortment Planning (AP), and agency partners, to ensure successful implementation with respect for their specific owned domains.
• Foster trusted relationships with stakeholders, integrating their insights into the strategy development process.
• Communicate the Brand strategy in a compelling manner, emphasizing its benefits and aligning it with broader brand goals.
• Facilitate workshops, meetings, and presentations to drive buy-in, belief, and alignment to the Brand strategy.

Develop Strategic Brand Campaigns, Initiatives and Roadmaps:

• Collaborate with cross-functional teams to develop strategic brand campaigns, initiatives, and amplifications supporting the Brand strategy.
• Define objectives, timelines, and resource requirements for brand campaigns, initiatives, and amplifications.
• Ensure alignment and integration of strategic brand campaigns, initiatives, and amplifications with the overall Brand strategy and business objectives.

Facilitate Strategic Decision-Making & Manage Change:

• Provide strategic guidance and insights to key stakeholders in decision-making processes.
• Collaborate with the Marketing team and key stakeholders to evaluate potential strategic opportunities and risks.
• Support the development of business cases and recommendations for strategic investments and initiatives.
• Develop change management strategies to ensure successful adoption and implementation of Brand strategies.
• Address resistance to change, overcome obstacles, and drive organizational alignment.
• Monitor and assess the impact of strategic changes, making necessary adjustments.

Performance Monitoring and Reporting:

• Establish key performance indicators (KPIs) and reporting mechanisms to track the progress and impact of Brand strategies.
• Analyze performance data, identifying areas for improvement and providing recommendations.
• Regularly communicate updates on strategy implementation and achievements, fostering a sense of shared success.

Qualifications & Personal Attributes:

• Bachelor's degree in business administration, marketing, or a related field and/or equivalent experience.
• E2E experience in marketing, strategic planning, business development, or related roles, with a focus on brand building.
• Proven track record of successfully developing and executing strategies that achieved buy-in, belief, and alignment from cross-functional teams.
• Fluent in English, both verbally and written.
• Strong ability to be agile and adaptable as well as be able to navigate through change and ambiguity.
• Excellent interpersonal and communication skills, with the ability to build trust, influence, and collaborate effectively in a fast-paced and dynamic environment.

If you see yourself in the position and would like to become a part of Pandora's future, please do not hesitate to apply as soon as possible. We encourage you to attach a CV and Cover Letter into the application. We look forward to hearing from you

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