Web and Marketing Automation Specialist

Do you want to be a valued part of the critical infrastructure that serves communities across Europe and beyond? Are you looking for a position in which you can help shape our company? If so, then you could be the newest addition to our team as a Web and Marketing Automation Specialist, Customer Engagement Tribe

Be part of the movement - and play your part.

About the role

As a Web and Marketing Automation Specialist in the Engagement Services team of the Customer Engagement Tribe, part of Technology & Innovation division at DFDS, you'll help support an international website and its dependent systems. In the process, you'll be an integral part of running a global web presence, including digital marketing (particularly marketing automation), SEO, digital analytics, UX, CMS management, translation and localization management.

At DFDS we are committed to becoming the industry leader through our digital products. We are looking for a Web and Marketing Automation Specialist with a passion for learning new technologies and systems and has an eye for details. You should have a good understanding of how to build and maintain a website or a blog and be familiar with accessing and completing tasks in a support queue, while valuing both accuracy and clarity of communication. Most importantly, you should have a thorough knowledge of marketing automation principles and standard practices, as well as practical experience with actual marketing automation tools.

You would join the Customer Engagement Tribe, who are responsible for digital governance of many different core systems and tasks, including B2B website management, localization, marketing automation, Analytics, SEO, and CRM. Along the way, you will get an opportunity to develop your skills in all these areas, as well as digital communications, content maintenance and publication, and translation management.

Your focus will be:

• Governance of DFDS' marketing automation tool (Iterable), as well as being a subject matter expert
• Coordinating and assisting with Marketing Automation strategy and roadmap
• Content management and becoming a CMS superuser (Contentful)
• Assisting the Engagement Services team as we support the Customer Engagement Tribe in such tasks as:
  • Localization – manage translations of content across 18 markets.
  • Analytics – updates and edits to Google Tag Manager and user management
  • SEO – execute SEO optimizations throughout the website and marketing tools
  • Local marketing (Google My Business) – testing and implementation tasks on Google Maps, Apple Maps, Facebook Locations, Yelp, etc
  • CRM/CDP – data maintenance and user access and management

About you

We expect you be:

• Experienced working with marketing automation tools (Iterable a plus)
• Proficient in writing and publishing content using a CMS or blogging-platform such as Wordpress, Joomla, or Squarespace.
• Familiar with Photoshop, InDesign, Google Analytics, CRM (eg Segment), and SEO principles
• Very attentive to details, able to work in a structured way, and committed to delivering on promises. You also enjoy working in a fast-paced and productive team
• Possess a deadline driven mentality
• Digital native with strong communication, editing, and writing skills.
• Fluent (native or near-native fluency) in English. Fluency in other European languages a plus.

We think the strongest teams are built on diversity and inclusivity. Contrasting opinions, varied skills and strong characters bring out the best in us all. And we cannot wait for you to join.

Working at DFDS

Join the movement and grow with us. We offer you:

• A full-time position within an extensive and growing digital organization (over 350 people in Denmark alone, showing DFDS' commitment to a digital future).
• An opportunity to further increase your specialised skills and knowledge in the realm of Digital Marketing, both through hands-on application of principles as well as learning and knowledge growth through external coursework and seminars.
• An opportunity to build your various other digital skills and put them into professional practice working with supporting an international customer-facing website and its critical support systems.
• An opportunity to work as part of a talented, energetic and fun-loving digital tribe from many different nationalities in a social working environment, with a strong focus on work-life balance and personal flexibility.
• A place at our new headquarters, situated in Nordhavn, Copenhagen, with an excellent cantina, café, game room, fitness facility, and a lovely ocean view.

Are we a match? Then what are you waiting for? Apply Now.

If you think your personality, skills, experience, and desire match this role, we'd love to hear from you. Please send us your CV as soon as possible, as we're keen to meet potential candidates on an ongoing basis.

If you have questions regarding the position, please contact:

Fadrique Avalle-Arce, Team Leader Engagement Services, Customer Engagement Tribe, phone +45 91 37 41 21

We look forward to hearing from you.