Digital Specialist

Why join us in 2025?
Think of the digital tools we use daily - from virtual shopping to contactless payments. They're shaping our future. Join us in influencing the future of digital payments in an innovative environment. With our global merger, the opportunities for personal growth and collaboration are immense.

If you join us in the role of Senior Digital Marketing Specialist, this is what you can expect from us:

• Attractive salary and an overall competitive package
• Well-structured training for the job and constant support from your manager
• Hybrid way of working
• Equipment needed for the role (laptop and mobile phone, including monthly mobile phone subscription)
• Private health insurance
• Sponsored sports activities
• Voluntary pension fund (company-sponsored retirement plan or pension)
• Referral bonuses for recommending new team members to join the company

About the Role

We are looking for a Digital Specialist to drive our digital marketing efforts and ensure alignment between our commercial strategy and marketing initiatives. This role will be responsible for managing collaboration with our digital agency (Helion), executing strategic and hands-on digital marketing activities, and contributing to the overall growth and engagement of our merchants and partners.

The Digital Specialist will play a key role in lead generation, lead nurturing, and digital communication, ensuring our digital presence effectively attracts, converts, and retains customers. This role is a mix of execution and strategy, with an opportunity to shape the tone of voice for eCom Nordic.

Key Responsibilities

Agency Collaboration & Performance Management

• Act as the owner/Point of contact between the company and our external agency, ensuring deliverables align with our commercial strategy.
• Oversee the agency's execution of infrastructure and content.
• Ensure the agency remains accountable for lead generation performance and marketing effectiveness.
• Secure that insights on lead performance, lead cost, lead scoring, and sales feedback are integrated into campaign planning and optimization.

Lead Generation & Nurturing

• Develop and optimize social media strategy, content, and advertising to increase brand visibility and generate leads.
• Manage Google Ads campaigns for maximum ROI and performance.
• Oversee SEO strategy and execution to enhance organic visibility.
• Design and implement lead nurture email flows, ensuring the right messaging, content, and design are in place.
• Extend our communication beyond lead generation to engage existing merchants and partners.
• Develop content and campaigns aimed at increasing value for customers, reducing churn, and driving upsell opportunities for Value-Added Services (VAS), cross-sell opportunities, and new payment features.

Strategic & Hands-On Execution

• Balance strategic thinking with hands-on execution by shaping ideas, creating content, and supporting ongoing digital marketing initiatives.
• Contribute to the transition of merging eCom and MS, ensuring alignment and collaboration across Omni, Bundle, and single-legged prospects and customers.
• Provide Nordic market insights and feedback to Group Marketing to align branding, events, and regional marketing strategies with commercial objectives.

Qualifications & Skills

• Experience in working with Hubspot.
• Strong knowledge of social media marketing, SEO, Google Ads, email marketing, and lead nurturing.
• Experience managing agencies and ensuring accountability for marketing deliverables.
• Ability to interpret and act on lead performance data and sales feedback.
• Excellent communication skills with the ability to create compelling content.
• Strong strategic mindset combined with hands-on execution capabilities.
• Experience in a transitioning or growth-phase company is a plus.

Why Join Us?

• Opportunity to shape and influence the digital marketing strategy for eCom Nordic.
• Be a key player in bridging commercial and marketing efforts, ensuring a unified approach to lead generation and customer engagement.
• Collaborate with cross-functional teams and be at the forefront of digital transformation in the fintech space.

If this opportunity resonates with you, we'd love to hear from you

Please apply at your earliest convenience. We'll be reviewing applications continuously and closing the position once we've found the right fit. We are committed to creating a diverse culture where talents from all walks of life can feel like they truly belong.

By exploring this job opening, you're one step closer to joining us. We're excited to learn more about you

• Job Identification: 2056
• Job Category: Marketing & Customer Journey
• Posting Date: 04/08/2025, 08:15 AM