Product Manager, Theatre
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A Career at HARMAN
As a technology leader that is rapidly on the move, HARMAN is filled with people who are focused on making life better. Innovation, inclusivity and teamwork are a part of our DNA. When you add that to the challenges we take on and solve together, you’ll discover that at HARMAN you can grow, make a difference and be proud of the work you do every day.
HARMAN Professional develops automated lighting fixtures under the Martin brand. Martin by HARMAN is one of the world leaders in R&D and manufacturing automated, intelligent entertainment and architectural lighting.
This role is focused on the long term, building the Martin Professional Lighting brand across markets and territories across the world, and contributes to the success of the Harman Professional Solutions global business.
But that's not all - at HARMAN, you'll have the opportunity to be heard and respected, to rapidly develop your skills and cultivate new ideas in our agile and supportive culture.
You will be part of our Product Management team, based in Aarhus, Denmark in the position of:
Product Manager, Theatre & Broadcast Lighting
Introduction: A Career at HARMAN Lifestyle
We’re a global, multi-disciplinary team that’s putting the innovative power of technology to work and transforming tomorrow. As a member of HARMAN Lifestyle, you connect consumers with the power of superior sound.,
- Contribute your talents to high-end, esteemed brands like JBL, Harman Kardon, Mark Levinson and Revel.
- Unite your passion for audio innovation with high-tech product development.
- Create pitch-perfect, cutting-edge technology that elevates listening experience.
What You’ll Be Part Of:
The Product Manager, Theatre & Broadcast Lighting, is an expert that manages all aspects of the product life cycle process for the full portfolio this position owns. This role will be expected to conduct market research, generate product specifications and pricing, create business plans and support strategy development for this product portfolio. The role will need to be able lead and liaise with other internal teams including R&D, regional sales, global marketing and operations teams.
How You’ll Make An Impact:
The Product Manager will work with his superior to develop portfolio strategies in line with the long-term strategic vision for this segment. The Product Manager will have an in-depth working knowledge of these products and their application. Essential responsibilities will include:
- Via broad cross-functional collaboration, lead products through the full lifecycle - from concept, development and launch, through sustaining lifetime initiatives until final discontinuation or replacement.
- Analyse markets and competitors, then translate insights into clear value propositions and customer requirements found on a deep understanding of application needs.
- Develop and maintain the product roadmap in line with strategy, market demands, and future opportunities.
- Prepare new product proposals, business cases, and concept documents for new products.
- Apply strong product and market knowledge to educate and collaborate with Sales, helping grow product market share.
- Partner with Marketing and Sales to plan and execute product launches and go-to-market activities that ensure strong positioning and successful market introductions.
- Support development of marketing assets for launch and sustaining needs.
- Educate Sales Directors and their teams with clear product messaging and support with ad-hoc promotional initiatives, trade shows, sales events etc.
- Produce and support development of sales enablement assets and tools.
- Train and support Product and Application Specialists.
- Contribute to team goals by collaborating and delivering related tasks as needed.
- Set product pricing using market research and business intelligence, while considering production and sales costs and volume forecasts from regional sales teams.
- Track sales performance of portfolio and identify needs for promotions, sales tools, or other activities needed to address underperforming products or regions.
- Maintain solid market, technical, and commercial expertise through direct hands‑on engagement with customers, end users, and lighting designers, supplemented by industry media, professional networks, and events.
What Makes You A Strong Fit:
- Extensive experience in the professional live event and stage lighting industry, especially around theatre and broadcast lighting.
- Expert level of lighting products for this segment.
- In depth knowledge of the performance lighting market with thorough understanding of needs and workflows for customers, lighting designers and other industry professionals.
- Thorough un