Brand Activation Manager

4 weeks ago

Copenhagen, Copenhagen, Denmark Arkkcopenhagen Full time

ARKK Copenhagen is a forward-thinking footwear brand dedicated to creating innovative footwear. We are committed to pushing the boundaries of design and functionality, blending modern aesthetics with superior craftsmanship. As we continue to grow, we are looking to invest more in our brand, community, and activations.

Job Summary

We are seeking a dynamic and experienced Brand Activation Manager to join our team. The ideal candidate will be responsible for planning, executing, and overseeing all brand activations, events, and collaborations, both in Denmark and internationally. This role requires a strategic thinker with a passion for brand development and community engagement.

Key Responsibilities
  • Campaigns: Develop and implement effective marketing strategies to enhance brand visibility and drive sales in collaboration with the Head of Creative.
  • Activations and Events: Plan and execute brand activations, store events, fairs, and other promotional activities in Denmark and abroad, including major events like CIFF and PITTI.
  • Community Engagement: Foster and grow a vibrant community around the ARKK Copenhagen brand through innovative events and engagement strategies.
  • Collaborations: Identify and manage strategic collaborations with other brands, influencers, and partners to expand our reach and enhance our brand image.
  • Event Coordination: Coordinate logistics, setup, and execution of all events, ensuring they align with our brand values and goals.
  • PR & Press: Develop and maintain relationships with media outlets to secure coverage for our brand activations and events, and coordinate media outreach to maximize brand exposure.
  • Market Analysis: Conduct market research to identify trends, opportunities, and key insights to inform activation strategies.
  • Budget Management: Manage budgets for campaigns and events, ensuring cost-effective use of resources.
  • Performance Tracking: Monitor and analyze the performance of campaigns and events, providing insights and recommendations for improvement.
  • Stakeholder Management: Build and maintain strong relationships with internal and external stakeholders, including retailers, partners, and suppliers.
Qualifications
  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • Minimum of 3-5 years of experience in brand activation, event management, or a related role.
  • Proven track record of successful campaigns and brand activations.
  • Strong project management skills with the ability to handle multiple projects simultaneously.
  • Excellent communication and interpersonal skills.
  • Creative thinker with a passion for innovation and brand storytelling.
  • Ability to travel domestically and internationally as required.
  • Proficiency in Danish and English, both written and spoken.
Why Join ARKK Copenhagen?
  • Join a pioneering brand that is rapidly expanding and shaping the future of footwear.
  • Work within a vibrant, collaborative, and inclusive environment.
  • Benefit from opportunities for professional growth and development.
  • Engage in exciting and diverse projects that have a significant impact.
  • Enjoy a central Copenhagen location, offering a dynamic city life at your doorstep.
How to Apply

If you are passionate about brand activation and have the experience to drive our initiatives forward, we want to hear from you Please send your resume and a cover letter detailing your relevant experience and why you are the perfect fit for this role to our CEO Kasper Rasmussen at kav@arkkcopenhagen.com

ARKK Copenhagen is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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