Senior Manager, Brand Effectiveness

Job Description

Are you a brand performance expert with a passion for turning data into game-changing insights?

We're looking for a strategic thinker to shape how we measure and optimise our global brand impact. If you thrive on analysing brand effectiveness, influencing creative and media strategies, and collaborating with top industry partners, this is your chance to make a real difference. Join us to drive data-led decisions, unlock brand growth, and shape the future of marketing at LEGO

We're pleased to share that we offer a hybrid working week arrangement called Best of Both, requiring 3 days in the office location and 2 days from home.

No relocation assistance is offered for this position.

Core Responsibilities

1. Lead Brand Performance Strategy – Help drive the global brand performance agenda, partnering with the LEGO brand development team to define and implement a brand measurement roadmap.
2. Brand Performance Measurement & Insights – Own aspects of the brand performance measurement framework, delivering insights to global, regional, and market partners to optimise marketing investments.
3. Data-Driven Decision Making – Triangulate multiple data sources (internal, external, MMM, Insight agency partners) to assess marketing effectiveness, identify key drivers, and inform future investments.
4. Hypothesis-Led Brand Optimisation – Create testable hypotheses around brand strength and performance, collaborate with others to test, track, and findings to drive improve performance.
5. Advanced Analytics & Attribution – Partner with external agencies and internal data science teams to lead analytical modelling projects, such as attribution modelling & MMM.
6. Cross-Team Collaboration & Business Impact – Leverage team expertise to consult with brand insights, ensure alignment with business goals, and drive measurable incremental sales growth.

Do you have what it takes?

1. Extensive brand measurement expertise – Experience in brand tracking, creative effectiveness, and brand effectiveness with a major consumer brand or agency-side.
2. Clear communication and storytelling – Ability to simplify data into compelling narratives that drive action.
3. Collaborator influence – Strong interpersonal skills to engage and inspire across a matrix global organisation.
4. Building measurement frameworks – Proven ability to develop brand/marketing effectiveness frameworks and secure collaborator consensus.
5. Strategic brand consultancy – Strong partnership with the global brand team, advising on campaigns, creative strategy, and media impact.
6. Data-driven decision making – Analytical approach to interpret multiple data sources and turn insights into business impact.

Play your part in our team succeeding

Global Marketing Performance plays a pivotal role in spearheading the marketing performance agenda at The LEGO Group. The team is responsible for developing and implementing scalable ways to measure and analyse marketing activations and experiments that generate actionable, data-driven insights to inform the full value chain.

What's in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

Research shows that women and people from different underrepresented backgrounds often only apply for a job if they meet 100% of the listed qualifications. For all candidates, if you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.

The LEGO Group is fully committed to Children's Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children's Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO team today.