Senior Manager Membership Localisation

Job Description

Step into an exciting career as Senior Manager, Membership Localisation with our newly established Membership & Personalisation team in Market & Channels Global Marketing

You will play a crucial role in transforming Membership across all LEGO Group Markets and Channels.

Please note the work location is in Copenhagen, Denmark and no relocation assistance is offered for this role.

Core Responsibilities

• Accountable for leading the membership localisation strategy development and implementation, to define opportunities for local adaptions of the membership program across key markets.
• Lead and define the local market input process into the membership program from key markets, including loyalty trends, market dynamics and local regulations, to ensure alignment with overall group level annual membership strategy and plans.
• Drive cross functional collaboration and ensuring alignment of localisation efforts.
• Champion local market needs within the global membership & personalisation processes.
• Support the CRM Hub with localisation processes for membership communication and offerings.
• Provide toolkits, subject matter expertise and up-skilling for business units to leverage membership within their local markets.
• Lead the matrix relationship and partner engagement towards country business units for membership localisation, including regular business and communication updates.
• Build and foster a community of membership champions, to support delivery on the overall membership goals and objectives.
• Define and measure membership localisation performance indicators, and provide reporting.

Play your part in our team succeeding

The role will sit in the Global Membership & Personalisation Leadership Team, with a broader responsibility to empower and inspire the full LEGO Group. You will report directly to the Vice President Membership & Personalisation.

Do you have what it takes?

• 8-10 years of senior experience in leading best-in-class membership and loyalty strategies at both country and global levels.
• Proven ability to lead matrix relationships across diverse geographies and markets.
• Experience managing and driving cross-functional strategic projects.
• Skilled in navigating and building support among diverse groups within a global company, including collaboration with product and tech teams.
• Strong structured problem solving & communication capabilities.
• Excels at communicating with senior leaders (both written and oral), conveying clear recommendations based on a solid foundation.
• Experience working in a global multi-cultural manufacturing company with a complex channel mix (D2C and B2B).

What's in it for you?

• Family Care Leave - We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
• Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
• Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
• Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

Research shows that women and people from different minority backgrounds often only apply for a job if they meet 100% of the listed qualifications. If you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.

The LEGO Group is fully committed to Children's Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children's Rights.

Join the LEGO team today.