Digital Advocate

6 days ago

Copenhagen, Copenhagen, Denmark LVMH Group Full time

Reporting to the Marketing & Digital Manager, the Digital Advocate will oversee all digital, social media, and influencer activities for the brand in the Nordic market. Key responsibilities include:

  • Social Brand Awareness: Build and develop brand awareness across all social media channels and brand activations by collaborating with the Marketing Manager and the Digital Media Manager based in Paris.
  • Influencer Relations: Maintain strong relationships with influencers and creators on TikTok and Instagram ensuring content creation, send out, and social media strategies are implemented.
  • KPI Monitoring: Monitor and drive key performance indicators (KPIs) for digital marketing, focusing on owned social media, paid media, and influencer activities.
  • Content Development: Create engaging content on a regular basis to promote the brand, products, and services according to the marketing calendar, targeting the Nordic audience and generating sales on partner sites.
Job responsibilities
  • Community and Social Media Management: Engage with followers and our community on TikTok and Instagram (Meta), growing social audiences and engagement. Manage all social media platforms from content creation, planning, and copywriting to publishing using tools like Buffer. Ensure all content aligns with the brand's DNA to achieve both local and global goals. Manage social contests monthly, including coordination and legal compliance, and identify partners to amplify reach.
  • Influencer Management & Send Out Strategy: Develop and maintain relationships with top influencers, niche creators, and social personalities to increase brand awareness and visibility on social media. Collaborate with influencers on contests and co-created content to reach new audiences. Conduct regular product and press release sends to social media partners and influencers, ensuring the send-out strategy is executed on time in collaboration with the agency. Organize and animate influencer events.
  • Digital Paid Media: Schedule media campaigns to promote brand awareness using META and TikTok Business Center. Monitor digital content to ensure it aligns with brand and strategic objectives.
  • Key Responsibilities: Hands-on execution of send-outs for each new launch. Create and manage content independently, ensuring attention to detail and organizational skills. Engage directly with social media followers and influencers to foster community and brand loyalty.
Profile

Job based in Copenhagen. Fluency in Danish and English languages are a mandatory requirement (additional Nordic languages are a plus). Bachelor's degree in Marketing/Web Marketing with significant digital experience (at least 4/5 years' previous experience). Passionate user of social media & digital technologies; knowledge of social media best practices (hashtags, tracked links, etc.). Ability to communicate clearly both verbally and in writing, excellent writing & grammar skills with a high attention to detail & quality. Proactivity and good negotiation skills. Strong organization skills; self-directed and works effectively in a fast-paced environment while juggling multiple projects. Public relations experience is a plus.

Technology & Software Knowledge: Proficient in Microsoft Excel, Word, Powerpoint, Google Docs, Adobe Pac, META, TikTok Business Center. Knowledge of analytics platforms such as Facebook Insights and Google Analytics.

Additional information

Contacts & Relationships: Benefit Mainland Europe (based in Paris), Field Force – Field Supervisors, Brow Bar Managers & Brow Bar Experts, Retailer Teams in Nordics (Sephora, Kicks).

Benefit Cosmetics was founded in 1976 by twins Jean & Jane Ford in San Francisco in a quest to shake up the status quo and redefine beauty as whatever makes you feel good. Since then, Benefit has served up innovative, uncomplicated beauty products & services...always with a fun, creative twist. Our iconic product packaging, whimsical names, and the irreverent spirit behind everything we do are an invitation to embrace the joy in beauty. As the first brand to bring brow waxing out of the backroom and into the window of our boutiques, we made brows our obsession and eventually became the #1 brow brand worldwide*.

*Based on estimated total global prestige brow product retail sales January – December 2023

Crafting Dreams Starts With Yours

At LVMH, people make the difference in the art of crafting dreams. Our people fuel our dynamic, entrepreneurial culture. We value collective ambitions, encouraging our talents to push boundaries and champion a curious, audacious state of mind. Our commitment to excellence is reflected in nurturing every individual with a growth mindset and development opportunities, consistently empowering them to reach their full potential. We are actively committed to positive impact through an inclusive environment that supports and gives back to our talented community. Join us at LVMH, where your talent is at the heart of our collective successes.

#J-18808-Ljbffr

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