Category Manager

1 week ago

Copenhagen, Copenhagen, Denmark AFM - Association Française du Marketing Full time

Founded in Japan in 1887, Kao is passionate about making a difference in people's lives with our high-quality products and services to create a Kirei Life for all – a beautiful life that respects the needs of our consumers and customers as well as the planet. We never compromise on quality and craft our products with care for the consumer and the environment. As a company driven by purpose and strong corporate values, we pride ourselves to be listed among the World´s Most Ethical Companies since 16 consecutive years. Our corporate philosophy, the Kao Way, guides us in everything we do – acting with integrity, courageously driving innovation, and treating each other with trust and respect.

Category Manager – Goldwell, Nordic

Kao Salon – The House of Goldwell, Kerasilk, KMS, Oribe and Varis – is looking for a Brand Manager to lead Goldwell in Nordic.

We are looking for a passionate marketeer for the Nordic Marketing team, who will also collaborate closely with the Nordic Sales and Education teams as well as our regional Marketing team. You will be influencing what you do and how things are executed. You will be leading the brand in the Nordic region and be overall responsible for the marketing activities.

Job Description
You will be part of the Nordic Marketing Team located in Copenhagen and have ownership of our largest brand Goldwell. You will execute the Nordic marketing plan for communication, promotions, PR and marketing materials. You will be working 360◦ with Education and Sales to ensure the brands come alive and maintain and build their brand equity. In this role you will be closely collaborating with the education department, digital manager and the Regional Marketing teams.

Goldwell covers our biggest business of hair color to professional hairdressers as well as our care brand Dual senses and styling brand Style Sign.

  • Role reports to Nordic Marketing Manager
  • Role is located in Copenhagen.
  • Opportunity for hybrid work model, however min. 2-3 days per week in the office is expected
  • Some traveling within the Nordic region and Europe throughout the year

Responsibilities

  • Building from the Global brand strategy, develop and execute the Nordic plans.
  • Develop and execute campaigns, launches and general communication for the brands throughout the year, which delivers on brand value creation as well as increase in-selling and off-take in the salons.
  • This includes POS material, sampling activities etc.
  • Ensure presentations and material are ready for Sales conferences for Sales to be able to execute the brand plans and campaigns.
  • Present key initiatives at Sales conferences.
  • Ensure PR plans from Regional/Global are implemented in Nordic.
  • Collaborate with the local eCom department.
  • Tracking and analysis of brand and campaign performance to identify and execute opportunities for improvement.
  • Manage Marketing budget for the brand.
  • Ensure optimizing spend to build the brands best possible with the end goal of increasing sales.
  • Core member of the Marketing team, close collaboration with Sales and Education teams in Nordic as well as counterparts in other EMEA countries and in the regional Marketing team.

Qualifications

  • 5+ years of experience. Experience/interest in Hair Care or Beauty category beneficial.
  • Proficiency in Office package.
  • Native in one of the Nordic languages and full proficiency in English.
  • Travel within Nordic markets and Europe - 1-2 travel days/month can be expected.

Next steps
We will be reviewing applications on an ongoing basis and conduct first round interviews virtually.

We look forward to hearing from you.

How we work: Having been selected among the World´s Most Ethical Companies for 16 consecutive years, we are a company with a purpose and strong corporate values. We never compromise on quality and craft our products with care for the consumer and the environment. At Kao, each employee can actively shape their job and their career. We work collaboratively to achieve our common goals, always aiming to deliver the best for our customers.

What we offer: A friendly and flexible work environment with competitive salaries, benefits package, ongoing development and the opportunity to enhance your skills and deliver tangible results. At Kao your voice will be heard. Your opinion really counts. We believe that change comes from taking opportunities into your own hands, so we value and reward entrepreneurial thinking and innovation.

Hiring Process: Kao embraces the diversity and the individual personalities of its people because we believe it is diversity that makes us strong. This is why we welcome applications from all areas of the global community.

#J-18808-Ljbffr

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