English speaking AI Marketing Lead

Driven by transformative digital technologies and trends, we are RIB and we’ve made it our purpose to propel the industry forward and make engineering and construction more efficient and sustainable. Built on deep industry expertise and best practice, and with our people at the heart of everything we do, we deliver the world’s leading end-to-end lifecycle solutions that empower our industry to build better. With a steadfast commitment to innovation and a keen eye on the future, RIB comprises over 2,500 talented individuals who extend our software’s reach to over 100 countries worldwide. We are experienced experts and professionals from different cultures and backgrounds and we collaborate closely to provide transformative software products, innovative thinking and professional services to our global market. Our strong teams across the globe enable sustainable product investment and enhancements, to keep our clients at the cutting-edge of engineering, infrastructure and construction technology. We know our people are our success – join us to be part of a global force that uses innovation to enhance the way the world builds. Find out more at RIB Careers.

Key Details:

Location: Copenhagen

Work model: hybrid (2–3 days per week in the office)

Working hours: Full Time

Contract type: Permanent

Your Impact in This Role:

AI is changing what's possible in marketing, not through large, complex engineering projects, but through smart, targeted integrations that unlock the capability already in the tools we use every day.

The Marketing AI Lead (m/f) is the person who makes that happen: activating AI across our MarTech stack, building the workflows that remove manual effort from recurring activities, and connecting every improvement to a measurable commercial outcome.

You´ll work with modern AI and MarTech ecosystems like Zapier, n8n, salesforxe, LLMs, generative AI platforms, etc.

This is a greenfield role for someone who thinks in systems and speaks the language of both AI and business outcomes – with the strategy set, the priority areas confirmed, and a supportive AI ecosystem already in place.

You don't need deep marketing experience, you need to know how to use AI intelligently, script the integrations that make it practical, and care enough about commercial impact to own the outcomes.

The role has clear ownership, sitting in a growing global AI-team with direct access to marketing leadership, and real commercial accountability.

If you want to define what AI-enabled marketing looks like in practice, not just talk about it, this is the role.

Ready to shape RIB´s next AI Level?

Division: Global Marketing

You will report to: Vice President Global Marketing

Key Responsabilities:

This role is organised around four areas of ownership. Each represents a part of the marketing function where AI, applied practically and connected to performance, creates compounding value.

MarTech & AI Platform Enablement

Unlock Marketing Technology by connecting tools, activating features, and scripting integrations that create measurable improvements in how marketing operates.

Activate and connect AI capabilities across Salesforce, AgentForce, DreamData, Asana, and other marketing platforms.

Build automations and integrations using APIs, scripting, and low code tools to remove manual work and improve efficiency.

Own the MarTech AI roadmap, prioritising opportunities based on measurable business impact.

AI Reporting, Analytics & Marketing Intelligence

Every AI activation must be connected to a performance metric. Speed, quality, and scalability of marketing execution are the measures – not tools deployed or workflows built.

Establish performance baselines and track the impact of every AI initiative against clear success metrics.

Build AI powered reporting and insights that turn marketing data into actionable recommendations.

Use AI to improve campaign performance, audience targeting, and market intelligence (competitor & market monitoring) for faster, better decisions.

Content Operations & Generative AI

Content production and campaign execution are two of the highest-volume, most manually intensive areas in marketing. AI can transform both – if someone owns the workflow design.

Design AI enabled workflows that scale content creation, repurposing, and campaign execution.

Leverage AI to accelerate ideation, content planning, and campaign development.

Ensure all AI generated outputs meet brand, quality, and governance standards.

AI Adoption & Enablement

Raise the AI capability of the whole team by sharing what works, building reusable assets, and making AI accessible to marketers who are not technical.

Create reusable prompt libraries, workflow templates, and best practices that enable marketers to work more e