Senior Director, Global Marketing Planning

Senior Director, Global Marketing Planning Location: the LEGO Group, Copenhagen Municipality, Capital Region of Denmark Seniority level Director Employment type Full‑time Job function Manufacturing Step into a role that crafts how the LEGO brand shows up around the world The Senior Director, Global Marketing Planning drives the strategic planning, alignment, and orchestration of marketing initiatives across the full owned–earned–shared–paid ecosystem. The focus is on developing cohesive global brand experiences while sparking audience‑relevant strategies that support active consumer growth and long‑term sales ambitions. Core Responsibilities - Designing and evolving the global marketing planning framework aligned with overall business direction. - Steering annual marketing planning cycles in close collaboration with product groups, ecosystem channels, and regional marketing teams to deliver a unified go‑to‑market approach. - Managing a team of experienced strategists and planners. - Turning market trends, competitive signals, and consumer insights into clear strategic guidance. - Defining important metrics and reporting standards together with the Global Marketing Performance team to track impact and support continuous improvement. - Championing a culture of curiosity, performance, and innovation across the broader LEGO marketing organisation. - Setting priorities for budget planning and resource allocation across global marketing campaigns and initiatives. - Partnering with senior leaders to build recommendations and enable confident decision‑making. Do you have what it takes? - Deep experience in global marketing strategy and planning, including leadership at a senior level. - A record of developing global marketing initiatives and guiding teams across regions. - An analytical approach that turns insights into direction and clarity. - Strong communication and presentation skills that bring plans to life for diverse stakeholders. - Comfort navigating large, matrixed organisations and working across geographies. - A strategic approach paired with an ability to drive differentiation and long‑term growth. Applications are reviewed on an ongoing basis. We encourage you to apply as soon as possible. What’s in it for you? - Family Care Leave – We offer enhanced paid leave options for those important times. - Insurances – All colleagues are covered by life and disability insurance which provides protection and peace of mind. - Wellbeing – We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity. - Colleague Discount – We know you’ll love to build, so from day 1 you will qualify for our generous colleague discount. - Bonus – You’ll be rewarded through our bonus scheme when goals are reached and you are eligible. - Workplace – When you join the team you’ll be assigned a primary workplace location. The hybrid work policy means an average of 3 days per week in the office. Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and belongs. Equal Employment Opportunity and Equal Pay: The LEGO Group is highly committed to equal employment opportunity and equal pay. We encourage applicants from all backgrounds to apply for roles in our team. Child Safeguarding: The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer. Thank you for sharing our global commitment to Children’s Rights. Just imagine building your dream career. Then make it real. Join the LEGO® team today. #J-18808-Ljbffr