Head of ASO

Driversnote is a product-centric and profitable SaaS company located in the heart of Copenhagen's tech scene. We proudly help over 2.5 million users across more than 50 countries keep their mileage logbooks. No one enjoys the hassle of mileage documentation. So our goal is to automate and simplify this tedious task, making our customer's work-life easier while saving them both time and money.

We're a small, very product-oriented team: 13 in product, 8 in marketing and 10 in operations & support (notice: no one in sales).

At Driversnote, you will enjoy the benefits of working at a company that has a clear product-market fit and is fully owned and operated by the founder team. We're profitable and have quadrupled our ARR over the last three years. Our scale will allow you to operate in a truly data-driven fashion, and our independence ensures that we always align our decisions with the best interests of our customers and employees.

To the majority of our users, Driversnote is first and foremost a free mobile app they find via an app store and install to get automated mileage tracking. They will often start out with motion-based tracking, become aware of free user limitations and eventually become a paying customer and get an iBeacon for improved trip tracking.

Though our product is oriented towards small businesses, we have a B2C-like relationship with many of our users, but we are gradually moving more and more into traditional B2B space with all that this entails of further product enhancements.

You'll be joining a small dedicated marketing team (8 full-time) that's primarily focused on search marketing, including ASO. Our success so far has, to a large extent, been thanks to our ability to rank in Google Play and Apple App Store as well as our advertising efforts. Now it's time to hire someone who can take ASO even further.

In some markets we have practically won ASO-wise, but we can still improve conversion rates and we need to defend our position. In other markets we still have work to do in terms of improving our rankings and getting still more downloads. And there are also markets we haven't launched in yet, but we have plenty of appetite to do so.

In short, you'll be responsible for improving our rankings and maximizing downloads on Google Play and Apple App Store and making sure we keep growing on both platforms. We already have people that work part-time on ASO and we have designers as well as copywriters available to support your work.

You'll be working with:

• Everything ASO (≈ 50% of your time): Keyword research across many markets (with help from natives in those markets), optimizing app listings by continually facilitating that we run well thought out A/B tests, monitoring rankings, championing reviews and ratings, improving peer group benchmarking metrics (cross-functional initiatives), experimenting with messaging, design and video, etc. You know the drill ;)
• Assist in or spearhead new marketing activities (also ≈ 50%). Exactly which will depend on your skills and experience, but they could be:
  • CRO initiatives across high and mid funnel; we have a great appetite for basically anything that will help our potential or current users convert at higher frequencies across journeys and channels.
  • SEO initiatives; it could be taking part in technical SEO, running small projects, or perhaps even taking part in content creation.
  • Other performance marketing or e-commerce initiatives (we sell a physical gadget in the Driversnote iBeacon too).
  • Copywriting and messaging assistance.
  • You name it; we're reshuffling a bit in marketing based on exactly who we hire in your position and others, so we're open to people of somewhat different backgrounds and skill sets.

You must :

• Have at least 5 years of experience in marketing, likely within performance marketing, SEO, paid search, CRO, or the like.
• Have at least 3 years of hands-on experience with ASO and a track record of growing organic traffic from both Apple App Store and Google Play.
• As part of your ASO experience, have completed a fair amount of app listing A/B tests.
• Have in-depth and current knowledge of app store algorithms and proficiency with tools like AppTweak/App Annie/data.ai, Google Play Console, and Apple Search Ads (for the synergy) as well as data visualization.
• Be highly analytical, structured and committed to a data and results-driven approach to your work. 
• Be fluent in English and have excellent communication & writing skills.

It would be nice if:

• You can produce either very high quality copy or high fidelity designs for ASO.
• Have experience working with localization and translation to many markets of the same app(s).
• You have worked with BigQuery & Looker Studio or similar data tools.
• You have previously worked in SaaS and are familiar with key metrics like MRR, CAC, CLV, churn, etc.
   

Vision & mission: We work to eliminate work-life hassles to let people focus on what matters. Today, that means removing the pain and trivial work of handling mileage, while providing peace of mind that nothing is forgotten and all rules are followed.

Product-led: We focus our work on the end-user and optimize for bottom-up adoption. People's use of our product is what leads to our growth. We sell through our product and as self-service. We invest in customer success instead of outbound sales. Our marketing is focused on people with a need, leading them to the product.

Lean & data-driven: We try to get a deep understanding of the problems we're solving. But we also acknowledge that we often can't predict the outcome of our work. So we believe in an experiment-based approach to product development with short build-measure-learn cycles. For this reason, we also don't believe in detailed plans for more than 3 months ahead.

Long-term & compounding: We invest in things that will have a continuous return and compound. We e.g. prefer a 1% improvement of activation rate over a €100k deal. We're self-funded, so we don't stress about the next funding round, and take the time to go into depth with our work.

At Driversnote you will be part of a team composed of talented people that are fun to be around. You will have ample opportunity to influence decisions at all levels, and we hope we can both teach you something and learn something new from you. You'll get to work with and learn from a team of highly experienced entrepreneurs and tech people. We'll set aside resources for independent skill development to help you grow and develop your career.

We work in a relaxed environment with new offices near The Meatpacking District. We get a tasty, freshly cooked lunch every day (vegetarian option available), great coffee, cozy Friday drinks, and have great events; from our running club and gaming nights, to our epic Christmas and summer parties.

Since many of us have spouses and kids that we enjoy spending time with, we can honestly say that we offer a healthy work-life balance along with a competitive salary and all the benefits you would expect.

Check out our LinkedIn for pictures and see the team events we host.

Email us at with the subject "Head of ASO". Briefly tell us why you're the one for us, show or reference some of your work and provide your LinkedIn profile and/CV.

We accept applications until August 5. After this, we expect to take a couple of days to review all applications and get back to you no later than August 12. Expect case work during the interview process. The case will be representative of the kind of work you'll do with us.