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Nordic Product Brand Manager
2 weeks ago
Calling all innovators, disruptors, and dreamers Join L'Oréal, the world's #1 beauty company present in over 150 markets. For over 100 years, we've been transforming beauty, fueled by data, tech, innovation, and science. Together, we solve complex challenges at scale while staying true to our commitments to society and the planet.
We are always looking for great people with unexpected ideas, the ability to challenge the status quo, and are ready to shape and disrupt the future of beauty. "Run it as your own business" is our mantra. Got what it takes? We are currently looking for a Nordic Product Brand Manager for Maybelline New York in Copenhagen. The position is a parental leave cover for 12 months and via an external agency.
As the Nordic Product Brand Manager for Maybelline NY, the #1 Makeup brand in the world, you will manage the eye Category & our brand cause Brave together. Your role is to build the yearly strategy on the category and the brand cause, together with the relevant internal stakeholders and our NGOs. With a deep makeup category understanding, you will drive the eye category performance and be at the heart of the product launch process & Nordic portfolio. You will manage the media activations and campaign implementation, leveraging consumer insights to ensure Nordic relevancy. The role reports to the Nordic Senior Brand manager for Maybelline New York.
You will..
- Manage the strategy of your category to drive sell-out & gain market share across Nordics
- Select, size and animate the product on your category ensuring Nordic relevancy
- Create & own brand price architecture (index vs. market & between brand portfolio)
- Build the vision of each campaign/launch (based on consumer insights) and be the project leader internally & externally
- Own the paid media strategy and execution for your category, with an ROI mindset
- Develop locally relevant campaigns in close relationship with creative, digital & media agencies and manage the media & production budget
- Own the product expression on the category across all touchpoints: media, in-store, online
- Analyze and prepare sell-out analysis at period level to share internally and externally
- Monitor market activities including Media & product launches
- Monitor social listening to understand and act on the latest consumer trends
- Be accountable for enthusing the business about the products for your category and develop a strong selling story to support trade presentations
- Be the voice of the Nordic markets for your category to headquarters
Your profile...
- You have experience from a similar role (+2y), preferably from the FMCG industry
- You have a relevant degree within Marketing, Branding, Communication, Business or similar
- You are obsessed with consumer insights and analyzing data
- You are passionate about makeup and regularly follow beauty trends in social media
- You have excellent communication skills and feel confident in presenting
- You are collaborative and value a good team spirit
- You are an experienced Excel and PowerPoint user
- You are detail-oriented and organized in your daily work
- You thrive in a complex matrix structure, and are a pro-active team member
- You are fluent in English and preferably a Nordic language
We are looking for our new Nordic Product Brand Manager to start in February 2025. The employment is a parental leave cover for 12 months via an external agency. Applications are reviewed on a rolling basis, so do not wait to apply We welcome everyone to apply no matter your gender, ethnicity, physical abilities, religion, or sexual orientation.
What's in it for you?
We offer you a great level of responsibility from the very start, challenges and opportunities including an individual career plan, coaching leadership, an extensive catalogue of trainings and e-learnings, competitive personnel benefits, modern offices, and a dynamic and international working environment with engaged and skilled colleagues. Our Nordic organization counts close to 1000 employees based in the four Nordic capitals, Denmark being the Nordic headquarter and counting 500 employees.
Who are we?
Leading the world in beauty and pioneering the world of beauty tech; we have more than 90K employees across 150 countries on five continents and have a unique international portfolio of 37 brands. The Group generated sales amounting to 41.18 billion euros in 2023, and e-commerce accounted for 28% of the Group's sales. We push boundaries and move fast globally to stay ahead of the game. As the market leader, we continuously deliver innovation and digital solutions that can bring beauty to all people around the world. L'Oréal truly embraces entrepreneurship, and you'll have the chance to conceptualize ideas and bring them to life in an agile manner, not least through continued digital innovation. Your job will be your innovation playground.
What we do at L'Oréal always has a big impact. At L'Oréal, we define success as making a positive, conscious impact. We've been recognized as the World's most ethical company in the world by Ethisphere. For the seventh time in a row, L'Oréal has been recognized as a global leader in sustainable development by the international non-profit organization CDP in three areas: combating climate change, sustainable management of water, and protecting forests, for the fourth year running. In 2023, L'Oréal was recognized by the Bloomberg Gender-Equality Index (GEI) for the 6th consecutive year, for having successfully created an inclusive and equal work environment. We believe diversity fosters creativity and accelerates innovation. To ensure that our products meet the needs of every form of beauty in every culture, our team members must be as diverse and inclusive as the world itself. For us, our job is more than just a job; it is about building a better future for others and our planet.
Freedom to Go Beyond. That's the Beauty of L'Oréal.
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