PR & Social Media Manager

At LIEWOOD, we are looking for a creative, dynamic and strategic PR & Social Media Manager to join our brand marketing team. This role combines influencer and press PR with organic social media strategy, hands-on content creation, and community engagement to drive brand awareness and grow a loyal community.

Are you an experienced yet hands-on PR and Social Media professional with established European press and influencer connections, particularly in Germany, France, Denmark, and the UK, who can bring these valuable relationships to the role? Do you have a flair for developing and executing creative organic content that amplifies brand storytelling, engages social audiences and fosters meaningful connections? If so, we have an exciting opportunity for you

Key Responsibilities:

1. PR & Influencer Relations (40%)

• Develop and execute a PR strategy to enhance brand visibility in lifestyle, parenting and children’s media outlets (online and print).
• Cultivate relationships with key journalists, editors, and media contacts in the children’s lifestyle sector, particularly in Germany, France, Denmark, and the UK.
• Leverage your existing network of press and influencers in Europe to drive brand awareness and secure impactful collaborations.
• Identify, engage, and collaborate with influencers (micro and macro) to promote our products and brand story authentically.
• Manage influencer partnerships from initial outreach to campaign execution and performance tracking.
• Own and coordinate all influencer gifting efforts, including order tracking and follow up.
• Own and manage our affiliate marketing programme, set the focus and strategy towards Affiliate agency partners.
• Create and distribute press releases, media kits, and brand assets that align with our brand vision and objectives.
• Secure press coverage in relevant media channels through storytelling and outreach efforts.

• Develop a comprehensive organic social media content calendar aligned with brand objectives, seasonal campaigns, and community interests.
• Create and post engaging, on-brand organic content for Instagram, Facebook, TikTok, and Pinterest, including photos, graphics, videos, and copy.
• Collaborate with creative and marketing stakeholders to ensure social content is on-brand and visually aligned with overarching content strategy and brand image.
• Stay up-to-date with social media trends, algorithm changes, and parenting community discussions to ensure relevant, impactful content.
• Collaborate with our creative team on photo and video shoots to capture meaningful, high-quality content that resonates with our audience.
• Manage all organic social media platforms, responding to comments and messages in a timely manner, ensuring a consistent brand voice.
• Analyze organic social media performance, using insights to optimize content and engagement strategies.
• Collaborate cross-team to ensure synergy between organic social and paid marketing channels.
• Limited occasional support of paid social content creation where needed.

• Foster a vibrant, engaged online community of parents, caregivers, and influencers who love and advocate for our brand.
• Organize virtual and in-person events for both press, influencers and customers (e.g., family-friendly brand activations, press days, influencer playdates, SoMe giveaways) to create meaningful connections with our audience.
• Work with customer service to ensure social media interactions and inquiries are handled with care, building trust and loyalty.
• Collaborate on seasonal and product-focused campaigns that build excitement and increase engagement across all platforms.

Objectives for the Role:

• Increase brand awareness through strategic press placements, influencer partnerships, and creative social media campaigns.
• Build and nurture an active and engaged community of parents who share their love for our products and brand ethos.
• Create and deliver content that inspires, educates, and resonates with our target audience, driving brand loyalty and repeat engagement.
• Grow our social media following, focusing on authentic interactions and building long-term relationships with customers.

Requirements:

• 3+ years of experience in PR, influencer marketing, and organic social media management, within the lifestyle sector or similar.
• Established relationships with key press and influencers in Europe, particularly in Germany, France, Denmark, and the UK.
• Proven track record of securing press coverage and managing successful influencer campaigns.
• Strong content creation skills, with experience in graphics, photo and video production for social media preferred.
• Excellent writing and communication skills, with an eye for detail and a creative mindset.
• In-depth knowledge of social media platforms, analytics tools, and trends.
• Ability to work independently while collaborating with a small, passionate team.
• Passion for family, children’s products, and creating experiences that delight both parents and kids.

Nice to Have:

• Experience with paid social media campaigns (Facebook Ads, Instagram Ads).
• Familiarity with community management tools.
• Existing connections within the parenting and lifestyle press and influencer community in additional European markets.

If you’re passionate about creating engaging, meaningful content and love the idea of shaping the voice of a beloved children’s brand, we want to hear from you

To Apply:

Please submit your CV, a cover letter, and relevant portfolio or examples of your previous PR and social media work.

Contact Head of People & Culture, Line Neustrup:

ABOUT US:

Founded in Copenhagen in 2015 by Anne Marie Lie Norvig, LIEWOOD is a result of Anne Marie's strong passion for design, aesthetics, and the belief that beauty lies in the details. Being a mother of growing children, Anne Marie understands the needs and premises of daily life in a family. After all, this is what reflects the heart and soul of LIEWOOD.

With a focus on functionality and innovation, LIEWOOD designs and produces toys, interior, furniture, accessories, wear and footwear for babies and children, all made with aesthetics, quality, and consciousness in mind. Exactly the core values that make LIEWOOD the fun and fair choice.

Children are our future. And for them to evolve and create new paths that improve our world – both humans and planet – we must be thoughtful and make responsible, conscious choices that reduce our imprint on the planet. Day by day, we strive to improve our processes and use of materials, however, we realize that this is an ongoing journey for us, and we will keep pursuing to become better.

LIEWOOD is an equal opportunity employer devoted to creating and maintaining an inclusive environment empowering every employee to do their best. As such, recruitment is always based solely on personal, business, and professional circumstances, and recruitment, promotion, and dismissals are never affected by race, sexual orientation, age, ethnic or social origin, gender, religion, race, social background, political affiliations, or opinions or the like that could give rise to discrimination.

As a LIEWOOD colleague, you will work from our beautiful office in Copenhagen, designed by NORM architects. We strive to create an inclusive and open company culture, benefitting from a diverse group of high-performance people.