Digital Marketing Manager, BtB

1 month ago

Horsens, Denmark Hammer Andersen Full time

Er du digital native? Og brænder du for alle aspekter af digital BtB-marketing?
Er SEO, lead gen, CMS, content creation og messer/events discipliner, du ikke kan holde fingrene fra?

Så er jobbet hos Novotek måske lige noget for dig Som Digital Marketing Manager hos Novotek spiller du en helt central rolle i at styrke vores digitale tilstedeværelse og understøtte vores marketingstrategi. Du vil arbejde med en bred vifte af værktøjer og systemer, herunder WordPress, Sales Force, Account Engagement (tidligere Pardot) og Adobe-pakken. Du bistår og styrker Novoteks salgsindsats ved at implementere forskellige marketingaktiviteter. Du bliver ansvarlig for at producere og opdatere webindhold, deltage i planlægningen af messer og events, samt håndtere nyhedsbreve og SoMe-aktiviteter.

Dine primære ansvarsområder:

  • Website : Produktion og opdatering af content på website i WordPress, med fokus på SEO-optimering og lead generation.
  • SEO og Online Strategi: Implementere og overvåge SEO-strategier, herunder teknisk SEO, content creation og linkbuilding. Anvendelse af Google Tools, GA4 og AdWords til optimering af vores online tilstedeværelse.
  • Messer og Events: Planlægning og koordinering af deltagelse i messer og events. Udarbejdelse af materiale til stande, herunder vægge, handouts, video o.l.
  • Nyhedsbreve: Udsendelse af nyhedsbreve efter behov, med fokus på relevant og engagerende indhold. På sigt også oprette og varetage mail automation flows.
  • Sociale Medier: Håndtering af LinkedIn-profiler og kampagner.
  • Annoncering: Planlægning og styring af printannoncering.
  • SalesForce: Assistere med SalesForce-relaterede opgaver og support til salgsteamet.

Din profil:
Vi forestiller os, at du kommer med 3-5 års erfaring med digital marketing og SEO kombineret med en relevant og opdateret uddannelse inden for marketing. Du har indgående erfaring med BtB-marketing. Har du erfaring med at arbejde med marketing af tekniske produkter i en dynamisk og voksende virksomhed er det en fordel.

For at lykkes i rollen er det vigtigt, at du er en stærk digital marketer og har styr på din digitale værktøjskasse. Det er en fordel, at du har erfaring med:

  • WordPress (CMS / Webside)
  • SalesForce (CRM)
  • SalesForce, Account Engagement (tidligere Pardot) (Marketing Automation)
  • Adobe-pakken (Photoshop, Illustrator, InDesign, evt. Premiere Pro)
  • Google Tools og strategier; SEO (Teknisk SEO, Content, Linkbuilding), AdWords, GA4
  • Grundlæggende kendskab til HTML er en fordel

Dine personlige kompetencer:

  • Dit drive er højt, og du har en stærk evne til at arbejde selvstændigt og proaktivt.
  • Du er en stærk kommunikatør og har let ved at samarbejde med forskellige afdelinger/lande.
  • Din nysgerrighed er stor, og ændringer og nye opgaver forekommer dig spændende.
  • Du har en analytisk tilgang og evaluerer dine indsatser for at optimere.
  • Du har let ved at forstå tekniske produkter og har en interesse for komplekse produkter.
  • Flydende dansk både i skrift og tale er en selvfølge for dig, samt engelsk på højt niveau.
  • Du er en god kollega, der har lyst til at blive del af et team, hvor stemningen er i top.

Novotek tilbyder:

  • En spændende rolle i en ekspanderende agil virksomhed med stor mulighed for at påvirke marketingstrategien.
  • Mulighed for faglig og personlig udvikling.
  • Et dynamisk arbejdsmiljø med fokus på teamwork og innovation.
  • Fleksibel arbejdsplads, der kombinerer hjemmearbejdsplads med en fast base i enten Horsens eller Glostrup.

Om Novotek:
Novotek er svensk virksomhed med kontorer i flere lande og tæller samlet ca. 150 medarbejdere. Vi leverer industrielle IT- og automationsløsninger til produktionsvirksomheder. Vi betjener en bred vifte af brancher, herunder medicinal- og fødevareindustrien samt energi-, vand- og spildevandssektoren. Vores kunder spænder fra små virksomheder til store markedsledere, og vores mål er klart: at forbedre deres produktionsprocesser med best-in-class standardsoftware.

Fantastiske kolleger i en virksomhed med gode arbejdsforhold
Du bliver en del af 150 kolleger fordelt i Sverige, Danmark, Norge, Finland, Benelux, England, Irland og Schweiz. Stemningen er i top, når vi deler stort og småt over frokosten i vores kantine, til fredagsmorgenmaden eller til vores sommer- og julefester.

Derudover tilbyder vi:

  • Gode kolleger og et godt samarbejdsmiljø.
  • Komfortable arbejdsforhold i et moderne kontormiljø.
  • Fleksibel arbejdstid med fokus på balance mellem arbejde og privatliv.
  • Du har stor medbestemmelse og indflydelse på din hverdag gennem din erfaring, og hvad der motiverer dig – og der er kort til beslutninger, hvis du har en god idé.

Ansøgning:
Hvis du er klar til at tage udfordringen op og bidrage til vores vækst, så upload dit CV i linket.
Vi glæder os til at høre fra dig

Afdeling:
Skæringvej 94, Lystrup

Lokation: Storkøbenhavn

Ansøgningsfrist: 30 Sep 2024

#J-18808-Ljbffr

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