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Director, Smart Play Platform

1 month ago

København, Denmark LEGO Gruppe Full time

Job Description

Have you operated a digital service and developed phenomenal skills for maintaining and evolving products which continue to entertain and delight for years after launch? Ignite your curiosity as you apply this to the incredible world of toy making

Core Responsibilities

Bring your passion for making high quality play for children and join our pioneering team in this key role at the innovative edge of one of our new play platforms, as you:

  • Provide strategic direction and thought leadership for future connected toys. You will help answer the challenge of how we can create more relevant play through insights captured from real user behaviors, online, in shops and in the playroom, ensuring this is done in an ethical and responsible way which upholds our brand values.

  • Collaborate across the team to optimize the play and shopping experiences and install systems to measure relevance by tracking data such as repeat play, session frequency, etc.

  • Iteratively adapt our infrastructure to shorten the loop between observation, hypothesis and action so that our post-launch reaction time to emerging behaviors is fast and flexible, keeping our experiences as relevant as possible.

  • Provide functional leadership as you build and empower a team to pioneer managing products at the frontier of connected play. Then build the systems and processes needed to scale, so that many products can be updated live in market.

  • Evangelize the benefits of Live Operations to generate support and momentum for new ways of working and culture shifts across the whole organization. Build self-sustaining processes which evolve as quickly as the experiences themselves.

  • Forecast changing user audience behaviors through a data inspired culture which synthesizes multiple sources to wisely estimate the causes and trajectories - using your forecasts to take qualified yet bold risks.

Play your part in our team succeeding

Join our team of pioneers We are determined to evolve the experience of playing with LEGO Bricks to keep it exciting, inspiring and relevant as the expectations of the world’s children adapt to modern life.

As a strong indirect leader, you will ensure we focus on creating great play and gift giving value. You will influence the broader company to embrace a connected future, reducing barriers and creating a purposeful vision to rally behind. You, and the products & services you lead, will influence positive and responsible change both for kids and for The LEGO Group, using connected data to define an exciting new way to play and drive rapid growth in the process.

Do you have what it takes?

We are looking for a strong expert leader with a consistent record of successfully operating digital services with a large user base and fan communities. We imagine that the right candidate will be:

  • Service Minded – leadership experience developing and/or leading a live digital service which has evolved the marketing communication and product experiences in parallel.

  • Iteration Driven – skills for driving iterative change based on real world user behaviors and using insights to keep user communities engaged for the long-term.

  • Team Focused – can empower a cross-functional team and unite them behind a common vision.

  • User Centered – puts value creation for the end user at the center of decision making. Demonstrates methods for challenging ‘internal team think’.

  • A Strategic Problem Solver – Able to link day-to-day tasks and longer goals to agreed company strategic objectives, and to re-evaluate both strategy and tactics as emerging behaviors deviate from the expected.

  • A Gifted Storyteller – A compelling teller of tales, able to explain sophisticated concepts in both metaphorical and direct, always memorable, ways. Can adapt to and connect with different audiences, leaving them with a deeper understanding of a topic than facts and figures alone could convey.

  • A Pioneer through Ambiguity – can empower teams to be the ‘first to’ achieve goals, setting challenging ambitions then navigating towards them.

  • Commercial but Never Mercenary – has a strong ethical compass which guides doing the right thing for users. Avoids cynical and manipulative practices, even when these may be the most profitable, and knows how to build a purposeful culture which avoids user engagement through ‘dark patterns’.

  • A Transformation Driver – can drive significant change, enrolling skeptical teams to reconsider their position and try new things.

What’s in it for you?

Here is what you can expect:

  • Family Care Leave - We offer enhanced paid leave options for those important times.

  • Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

  • Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

  • Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

  • Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

  • Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (e.g., sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

Research shows that women and people from different underrepresented backgrounds often only apply for a job if they meet 100% of the listed qualifications. If you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Join the LEGO team today.

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