Digital Media Strategist
3 days ago
The Nordic Media & Digital Manager will play a key role in driving the company's media and digital strategy forward. In close collaboration with local marketing managers, you will be responsible for implementing the company's media and digital plans, ensuring they align with central guidelines.
Key responsibilities include:
- Developing and implementing the company's media strategy based on local business objectives and best practices.
- Oversight of local media planning and buying, with the goal of driving media costs efficiency and effectiveness.
- Responsibility for development and implementation of media channels strategy, monitoring and analyzing campaign performance metrics, and optimizing media spend to maximize results.
- Full responsibility for annual and tactical briefing process in Msights, as well as media budget management.
- Driving internal alignment of media plans between Marketing/Brand Managers, Marketing Director, and lead quarterly plans and creatives sign-off sessions.
To succeed in this role as a Nordic Media & Digital Manager, we are looking for someone with the following skills and experience:
- A minimum of 3 years of relevant international/cross markets media planning and buying experience in an FMCG environment (Nordic experience preferred).
- A proven track record of developing and implementing successful digital marketing campaigns that drive brand KPIs and sales growth, strong experience with budget planning, KPIs tracking, and analytic mindset.
- Strong communication, collaboration, and negotiation skills required to manage the business internally and externally.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively, strategic thinker with a creative mindset and a passion for innovation in digital marketing.
- Fluent in English is required, and at least one Nordic language (Norwegian/Swedish/Danish) is preferred.
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