Digital Programmatic Integration Specialist
1 day ago
At Better Collective, a leading sports betting media group, we're seeking an experienced Digital Programmatic Integration Specialist to drive our programmatic revenue growth in the esports sector. As part of our continued expansion, you will play a pivotal role in developing and executing strategies that maximize revenue from programmatic ad sales across our esports platforms.
About the RoleThis senior-level position requires a strong background in programmatic advertising with hands-on experience in technical integrations, Supply-Side Platforms (SSPs), and Placement IDs. Your expertise will be instrumental in managing and optimizing programmatic advertising campaigns to maximize revenue and yield. You'll work closely with our development and product teams to implement and test new ad technologies and formats.
Main Responsibilities- Technical Integration and Implementation:
- Perform hands-on tasks related to various SSPs, including setup, communication, and data analysis.
- Manage and optimize Placement IDs and ad tags to ensure proper ad delivery and revenue maximization.
- Troubleshoot and resolve technical issues related to ad serving and integrations.
- Collaborate with the development and product teams to implement and test new ad technologies and formats.
- Revenue Optimization:
- Manage and optimize programmatic advertising campaigns to maximize revenue and yield.
- Monitor and analyze performance metrics to identify trends, opportunities, and areas for improvement.
- Implement and test new ad formats, targeting strategies, and monetization techniques.
- Strategy Development:
- Develop and execute programmatic revenue strategies tailored to the esports vertical.
- Stay up-to-date with industry trends, emerging technologies, and best practices in programmatic advertising and esports.
- Partnership Management:
- Collaborate with ad tech partners, demand-side platforms (DSPs), and supply-side platforms (SSPs) to enhance ad performance.
- Negotiate and manage relationships with programmatic buyers and partners to ensure optimal revenue outcomes.
- Cross-functional Collaboration:
- Work closely with the sales, marketing, and product teams to align programmatic initiatives with overall business goals.
- Provide insights and recommendations to the content and editorial teams to optimize ad placements and user experience.
- Reporting and Analysis:
- Generate detailed reports on programmatic performance, including revenue, fill rates, and eCPMs.
- Presents findings and recommendations to senior management and stakeholders.
We offer a competitive salary of £60,000 - £80,000 per annum, depending on location, plus benefits and career growth opportunities.
Better Collective is committed to creating a diverse and inclusive workplace, where every employee can thrive. We welcome applications from talented individuals who share our values and are passionate about delivering exceptional results.
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