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Head of Integrated Insights
3 weeks ago
About The Job
The Senior Manager, Membership Strategy is a key commercial leader responsible for driving integrated membership intelligence from multiple sources to inform the LEGO Group's Membership & Personalisation strategies and initiatives.
Main Responsibilities- Develop and lead the cross-functional approach to delivering integrated membership intelligence that drives actionable recommendations to strategies and initiatives.
- Establish the integrated framework and approach for synthesizing and sharing a holistic view of member feedback and satisfaction, to provide actionable and commercial recommendations.
- Conduct industry benchmarking, stay ahead of membership & loyalty trends, and provide integrated intelligence to key stakeholders.
- Deliver engaging communication on membership intelligence across various stakeholders and seniority levels, with actionable recommendations.
- Drive the adoption and application of integrated membership intelligence across the organization.
- Integrate membership into relevant and existing research practices across the organization.
Requirements: Extensive senior experience working in a consumer insights and/or consulting environment, with experience in survey design. Strong structured problem solving & communication capabilities. Demonstrated success in driving commercial and/or strategic value through actionable insights. Excels at communicating with senior stakeholders (written & oral); able to convey clear, concise and actionable recommendations based on results. Experience leading cross-functional teams, and working in a matrix organization. Working knowledge of personalization and loyalty programs. Experience in consulting or with top-tier consumer brands would be an advantage.
