Strategic CRM and Content Expansion Manager

2 weeks ago


Copenhagen, Copenhagen, Denmark The LEGO Group Full time

Job Overview

The LEGO Group is seeking a skilled Strategic CRM and Content Expansion Manager to drive growth in member engagement, revenue, and personalisation. The selected candidate will play a key role in expanding member relationship channels and personalisation efforts.

Key Responsibilities

  1. Develop and implement a content strategy that aligns with membership and personalisation objectives and business goals.
  2. Explore and integrate new communication channels into the CRM mix, ensuring they meet our standards for engagement and deliver on performance metrics.
  3. Oversee the creation of diverse, high-quality content for each channel, ensuring brand consistency and cohesive messaging.
  4. Collaborate with internal teams and external partners to expand the reach and effectiveness of CRM initiatives.
  5. Analyze and report on channel and content performance, using insights to fuel growth and boost NPS.
  6. Stay ahead of CRM, channel marketing, and content trends, applying best practices to maintain a competitive edge.
  7. Foster a culture of innovation within the CRM team, encouraging new ideas that can scale and enhance our personalisation efforts.
  8. Manage investment asks, budgets, timelines, and resources effectively, ensuring projects meet strategic goals and deliver ROI.

What We Offer

  • Family Care Leave – Enhanced paid leave options for important times.
  • Insurances – Colleagues are covered by life and disability insurance for protection and peace of mind.
  • Wellbeing – Resources and benefits to nurture physical and mental wellbeing, along with opportunities to build community and inspire creativity.
  • Colleague Discount – From day 1, qualify for our generous colleague discount.
  • Bonus – Reward through our bonus scheme when goals are reached and if eligible.
  • Hybrid Work Policy – Average of 3 days per week in the office, with a primary workplace location.

The LEGO Group is committed to equal employment opportunity and equal pay, seeking applicants from diverse backgrounds. If you meet many but not all qualifications, apply and make your dream career a reality. Thank you for sharing our commitment to Children's Rights.



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