Marketing Strategy Director

1 week ago


Gladsaxe, Gladsaxe Municipality, Denmark Novo Nordisk AS Full time

About the Role

We are seeking a highly skilled Marketing Strategy Director to oversee our diabetes product portfolio.

The successful candidate will play a pivotal role in driving the strategic direction and growth of the portfolio, leveraging their expertise in understanding market dynamics and customer needs.

Key Responsibilities

  • Lead the process for strategic portfolio planning, ensuring alignment with business objectives and prioritizing resources effectively.
  • Stay up-to-date with market trends, conduct thorough competitive landscape assessments, and leverage insights to inform strategic decision-making.
  • Develop and implement customer segmentation strategies, identifying target groups and tailoring marketing approaches to meet their specific needs.
  • Collaborate closely with cross-functional teams to drive the development and evolution of diabetes products, ensuring they remain competitive and meet evolving customer needs.

Requirements

  • Masters degree in marketing or life sciences, with an MBA desirable.
  • Significant experience in marketing or strategy roles within the pharmaceutical or healthcare industry.
  • Diabetes/GLP-1 product knowledge or exposure.
  • Extensive understanding of market research and consumer trend analysis.
  • Fluency in both written and verbal English.


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