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CRM Lifecycle Specialist
1 month ago
Are you a detail-oriented and highly organized individual with a passion for data analysis and campaign execution? Do you thrive in a team setting and excel at influencing those around you? If so, we want to hear from you
We are seeking a CRM Lifecycle Specialist to join our team at The LEGO Group. As a CRM Lifecycle Specialist, you will be responsible for managing and executing CRM campaigns, analyzing data to identify trends and opportunities, and collaborating with the Membership & Personalisation team on broader strategies.
Key Responsibilities:
- Design and implement CRM lifecycle strategies to boost member engagement and retention.
- Analyze data to identify trends and opportunities, using insights to refine CRM campaigns.
- Segment audiences to deliver personalized, relevant messaging.
- Collaborate with the Membership & Personalisation team on broader strategies.
- Develop campaign briefs and partner with the CRM Hub for execution.
- Catalogue and manage CRM lifecycles and trigger programs, prioritising them for development and execution.
What We Offer:
- Family Care Leave - We offer enhanced paid leave options for those important times.
- Insurances - All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
- Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
- Colleague Discount - We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
- Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
- Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office.
At The LEGO Group, we are committed to equal employment opportunity and equal pay. We strive to create a diverse, dynamic and inclusive culture of play where everyone feels safe, valued and they belong.
Research shows that women and people from different underrepresented backgrounds often only apply for a job if they meet 100% of the listed qualifications. If you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.
The LEGO Group is fully committed to Children's Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
