EMEA Marketing Campaign Strategist

1 day ago

Glostrup, Glostrup Kommune, Denmark Agilent Technologies Full time
Marketing Communications Specialist Job Description

At Agilent Technologies, we foster a culture of innovation and discovery. Our mission is to provide life science, diagnostic, and applied market laboratories worldwide with instruments, services, consumables, applications, and expertise. We enable our customers to gain the answers and insights they seek – so they can improve the world around us.

Want more information on Agilent? EMEA Marketing Communications Specialist (MS) plays a pivotal role in designing and implementing marketing campaigns for assigned segments or product lines across EMEA. This position successfully projects, manages, designs, and implements the EMEA marketing campaign strategy to effectively reach target audiences delivering impactful customer experiences.

In partnership with marketing program managers, you will select the most suitable marketing tactics for a successful outbound strategy together with the critical metrics to measure, assess, and optimize campaign performance.

Your Key Responsibilities:
  • You will design multi-tactic campaigns to achieve program objectives defined by the marketing program manager and document planning, timing, and results for the campaigns.
  • Responsible for choosing tactic mix, identifying customer target groups, and setting communications strategies. You will support the marketing program manager in developing the program brief, associated business case, and multi-wave program calendar.
  • You will work closely with global marketing teams to incorporate regional EMEA requirements into global campaign design.
  • Work closely with the EMEA marketing program manager (MPM) to adapt global campaigns for execution in the EMEA region.
  • You will collaborate with Agilent marketing partners on deploying ePushes, social media postings, 3rd-party media campaigns. If new campaign assets and collateral are required (booths, advertisements, multimedia etc.), handle design and production in collaboration with internal groups and external agencies.
  • Adhere to Agilent brand and messaging standards – ensure brand compliance when working with 3rd-party vendors.
  • Partner closely with all business partners on marketing digital and face-to-face events. You may project manage key international strategic events.
  • Own data flow from campaign setup in CRM to segmentation, data capture, and data entry briefing for assigned campaigns.
  • Analyze campaign performance and optimize tactic mix and increase return on marketing investment. Build periodic reports to review campaign and channel performance.
  • Responsible for allocating and tracking EMEA campaign budgets in close alignment with MPM.
  • Reports to the EMEA marketing communications manager.

This position can be based anywhere in Spain, Italy, France, Denmark, or the UK, either remotely or near one of our offices.

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