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Hospital Pharmaceutical Specialist

3 weeks ago


Copenhagen, Copenhagen, Denmark Bayer AG Full time
Job Description

We are seeking an experienced Brand Marketing Lead to join our dynamic team in the Danish Pharmaceutical department. As a key member of our marketing team, you will be responsible for developing and executing effective brand strategies within the hospital specialized customer group.

  1. Main Responsibilities:
  2. Implement and build brand strategy in the country/cluster in accordance with respective regional strategy, adapting to the country specifics.
  3. Contribute to the country/cluster brand marketing, including P&I budgeting, forecasting for revenue and product supply by communicating country feedback towards the cluster.
  4. Develop and manage relationships with external stakeholders towards successful implementation of strategy. Whenever possible involve local HCPs in materials, campaigns and events development.
  5. Create and develop promotional materials in accordance with legal/ medical/ regulatory requirements and the respective guidelines.
  6. Plan and execute marketing multichannel campaigns, set KPIs and ensure regular learning cycles on campaign achievements.