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Cybersecurity Marketing Strategist

3 weeks ago

Copenhagen, Copenhagen, Denmark LogPoint Full time

About Logpoint

Logpoint helps customers and MSSPs detect cyberattacks by combining reliable technology with a deep understanding of cybersecurity challenges.

Our SIEM and NDR technologies improve visibility, giving a multi-layered approach to cybersecurity that helps navigate the complex threat landscape.

The Role:

We are looking for a Product Marketing Manager to define and execute go-to-market strategies, drive product positioning, and enable sales success.

You will be responsible for deeply understanding our products, target customers, and competitive landscape to create compelling messaging, market strategies, and campaigns that generate demand and accelerate growth.

Your Key Responsibilities:

  1. Go-to-Market Strategy: Develop and lead the execution of go-to-market strategies for product launches, ensuring alignment with sales, product management, and broader marketing teams.
  2. Product Positioning & Messaging: Craft compelling product positioning, value propositions, and messaging frameworks that resonate with target customers, differentiate us in the market and reflect our brand voice.
  3. Market & Competitive Intelligence: Conduct ongoing market research and competitive analysis to identify market trends, customer needs, and positioning opportunities.
  4. Cross-Functional Collaboration: Partner with customer success, sales, and product teams to gather and leverage customer insights that inform product marketing strategies and campaigns.
  5. Sales Enablement: Develop and deliver sales enablement materials, including product collateral, pitch decks, competitive battle cards, FAQs, and training to equip the sales team for success.
  6. Demand Generation Support: Partner with demand generation teams to ensure product messaging is integrated into lead-generation campaigns and events.