Digital Marketing Strategist

5 days ago


Copenhagen, Copenhagen, Denmark LEO Pharma Full time

Drive impactful digital strategies and campaigns for a leading pharmaceutical company. Join the Global Atopic Dermatitis Brand Team at LEO Pharma to shape the future of medical dermatology.

About the Role

This senior position offers a unique opportunity to work with a highly meaningful and impactful product, making a life-changing impact for patients severely affected by AD. As a Senior Global Digital Customer Engagement Manager, you will have the chance to develop and execute digital marketing campaigns across diverse international markets and various channels.

Key Responsibilities
  • Developing and executing digital marketing campaigns across diverse international markets and various channels
  • Designing and launching Customer Engagement journeys
  • Leading Digital Transformation Initiatives and Defining Strategic Change Management Directions
  • Coordinating Cross-Functional Projects with Global Stakeholders, Local Market Teams and External Partners to Ensure Strategic Alignment
  • Serving as a vital liaison between technology and brand teams to ensure seamless integration and collaboration
Requirements
  • 5+ years of experience in the pharmaceutical industry, or other regulated industry including Healthcare, Life Science or Medical Technology
  • Academic degree in Science, Business or IT
  • Strong understanding of digital marketing channels, tools, and IT platforms (CRM, CMS like Veeva PromoMats, Veeva CRM, Sitecore, Salesforce Marketing Cloud, etc.)
  • Experience in building customer engagement journeys and executing tactics
  • Previous experience working within a matrix organization
  • Excellent communication skills and good time management abilities
  • Fluency in English, both written and spoken, is crucial
  • A proven ability to manage several ongoing projects with the necessary prioritization and within agreed deadlines


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