Brand Lead Nordics

9 hours ago

Copenhagen, Copenhagen, Denmark Norgine Full time
About the Role

We are seeking a highly skilled and experienced Brand Lead to join our team in Nordics. As a Brand Lead, you will be responsible for driving sales and profit targets across the RCU portfolio and/or countries, providing input to the General Manager to ensure correct development of product strategies and planning, and championing and leading the brands within the RCU to maximise motivation, optimise resource and investment allocation.

Key Responsibilities
  • Achieve sales and profit targets or pre-launch objectives across the RCU portfolio and/or countries as agreed with the Head of Commercial.
  • Provide input to global functions to ensure correct development of product strategies and planning in the framework of global positioning that will effectively translate to the RCU, highlighting local opportunities for growth, for all brands and/or countries within the RCU.
  • Collaborate with Global Brand Managers to co-create brand positioning, brand book, core imagery and overarching campaign strategy for all brands and/or countries and to be accountable for adherence to agreed approaches.
  • Localisation and realisation of brand plan and annual marketing plan for the RCU across all brands and/or countries.
  • Champion the brand locally within the RCU to maximise motivation, optimise resource and investment allocation in line with agreed plans across all brands and/or countries.
  • Accountable for gaining global approval prior to adapting and localizing global brand content for the RCU, working with local creative or artwork agencies as necessary (e.g. enhancing content and market-specific content needs) directly or through direct reports. Use Norgine systems e.g. Wizard where possible.
  • Drive recommendations on local resourcing and promotional spend per product within collaboration with GM and with approval from global brand directors for all brands and/or countries.
  • Manages approval of local content via Medical, Legal and Regulatory.
  • Responsible for interfacing with select customers and KOLs and organizing local congresses.
  • Monitor performance, update demand planning forecasts and manage local supply for the brand as part of S&OP process.
  • Development of local target lists and omni-channel contact plan.
  • Build and develop the omni-channel plan specific to local customers.
Requirements
  • Degree in sciences and/or business administration.
  • 3+ years experience in marketing.
  • Functional expert.
  • Very good communication and diplomatic skills and ability.
  • Good leadership and motivational skills.
  • Speaking and writing fluently English and a Nordic language.
  • Ability to operate and influence at a local and global level with senior managers in a matrix organisation.
  • Ability to operate independently in a matrix environment with direct line manager in a different location and with multiple stakeholders (working with multiple Global Brand Managers).
  • A strong will to succeed with strong analytical skills combined with creativity and a structured way of working.
  • Very good knowledge of MS Office.
Competencies
  • SHAPING / LEADING / IMPACTING / CONTRIBUTING
  • Communication
  • Promotes Norgine's culture and values through appropriate communication styles and methods, taking into account language and cultural differences.
  • Change
  • Identifies developments and business priorities within area of responsibility and translates into strategic change requirements. Interprets Norgine-wide change strategies and impact on area of responsibility and develops processes to enable change.
  • Leadership
  • Makes clear decisions individually within area of responsibility, and collaboratively in complex, sensitive or high impact situations, ensuring employees understand decisions taken. Able to take tough decisions to benefit the business.
  • People & Relationship Management
  • Develops positive working relationships with colleagues at all levels Norgine-wide.
  • Delivery
  • Drives overall business results within business unit, function or country, and contributes to overall Norgine-wide success.
  • Personal Effectiveness
  • Proactive with a focused and structured approach to work, whilst maintaining flexibility to respond to changing circumstances at short notice.

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