Senior Marketing Strategist for Institutional Customers

3 days ago


Copenhagen, Copenhagen, Denmark 3Shape AS Full time
Company Overview:
3Shape A/S is a leading provider of 3D scanning and CAD/CAM solutions for the dental industry. Our mission is to enable dentists to provide superior care to every patient, every time.

Job Description:
We are seeking a skilled Marketing Manager to focus on Institutional Customer and Distribution Partner segments. As a key member of our Product Marketing & Global Events team, you will be responsible for defining and executing the marketing strategy, developing and implementing various partner programs to increase partner relations, product awareness, and business growth.

Main Responsibilities:
  • Develop marketing plans aligned with 3Shape's partnership business goals to generate demand.
  • Create an effective communication framework to ensure timely and relevant information towards partners about latest solution updates, new releases, upcoming promotions, and latest trends.
  • Design training frameworks for partners in alignment with Product Marketing to ensure their clear understanding of 3Shape's offerings within intraoral scanners, software, accessories, and services.

About this Role:
Institutional customers encompass a diverse range of entities such as Dental Service Organizations (DSOs), universities, and hospitals. These customers require tailored solutions that cater to enterprise-like setups, distinct from those offered to individual dentists or clinics.

Key Qualifications:
  • Master's degree in business administration, Marketing, Communications, or similar.
  • +5 years of commercial experience in a global organization, with a minimum of 3 in a partner-facing role.
  • High-quality written and communication skills for creating compelling marketing content and presenting ideas effectively.
  • Applied problem-solving skills to mitigate obstacles and capitalize on opportunities in a competitive market.
  • Ability to think strategically and develop future-proof plans to enable continuous business growth.

Benefits:
  • An attractive healthcare package to keep you fit and well.
  • Breakfast every day, and a delicious and healthy lunch cooked by our private chefs.
  • Good work/life balance e.g., work from home policy for up to 2 days per week.


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