Global Media Strategist

As a senior media strategy & execution lead at TUI, you will play a pivotal role in driving strategic media initiatives across the Nordic markets. Your expertise in data-driven analytics and multi-channel campaigns will ensure our brand presence is enhanced and aligned with broader marketing objectives.

About The Job

Your key responsibilities will include:

• Strategic Media Planning: Lead the development of comprehensive media strategies across digital, social, TV, radio, print, and outdoor platforms to drive business growth and broaden the TUI brand.
• Media Investment Optimization: Ensure media investment supports strategic intent by leveraging consumer market data, customer base data, and growth segment insights to introduce new products into the markets.
• Analytics and Insights: Analyze campaign performance, audience behavior, and market trends to evaluate campaign effectiveness and understand the impact of different media channels on customer outcomes.
• Cross-Channel Integration: Ensure seamless integration of media strategies across all channels to maintain a consistent brand message and experience for customers.
• Stakeholder Collaboration: Work closely with the Marketing & Communications team and media agency to align and deliver media activities.
• Innovation & Trends: Stay ahead of industry trends, introducing innovative ideas to enhance TUI's media presence, focusing on automation, AI, and scaling media efforts across emerging platforms.

About You

To succeed in this role, you will need:

• 7-10 years' experience in media strategy, analytics, and execution, with expertise on both client and agency sides and a strong analytical background.
• Proficiency in data analytics tools (e.g., Google Analytics, Metrix Labs tools, Tableau).
• Proven leadership experience with excellent communication skills.
• Bachelor's degree in marketing or a related field; a Master's degree is a plus.
• Fluency in English is required; proficiency in Swedish or other Nordic languages is desirable.

About Our Offer

TUI offers:

• A great location and open space offices.
• Excellent career development opportunities.
• Fantastic holiday benefits including discounts.
• Online wellbeing and learning support.
• A fun and dynamic work culture.
• A hybrid work model where employees work at least half of the time in the office.

TUI is a leading travel and leisure company dedicated to delivering unforgettable holiday experiences across the globe. With a strong presence in the Nordic region, we are committed to innovation, sustainability, and excellence in customer service. Join us in shaping the future of travel and creating moments that matter for our customers.