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Strategic Brand Leader

2 weeks ago

Copenhagen, Copenhagen, Denmark Pandora AS Full time

Pandora A/S is seeking a Strategic Brand Leader to drive business growth and success on a global scale. As a key member of our Marketing team, you will develop and execute comprehensive brand strategies that align with our overall business objectives.

Responsibilities:
  • Collaborate with cross-functional teams to conduct market analysis and competitive research, identifying trends, opportunities, and competitor landscape relevant to the brand strategy.
  • Develop strategic brand campaigns, initiatives, and roadmaps in close collaboration with Marketing, Consumer Insights (CI), Design, Brand & Communication (BRACO), Go-To-Market (GTM), Assortment Planning (AP), and agency partners.
  • Lead workshops, meetings, and presentations to drive buy-in, belief, and alignment to the brand strategy.

To be successful in this role, you will have a proven track record of developing and executing strategies that achieved buy-in, belief, and alignment from cross-functional teams. You will also have excellent interpersonal and communication skills, with the ability to build trust, influence, and collaborate effectively in a fast-paced and dynamic environment.