Inbound Marketing and CRM Strategist

4 weeks ago


Taastrup, Høje-Taastrup Kommune, Denmark GlobalConnect AS Full time
Unlock Business Growth with Our Inbound Marketing and CRM Manager Role

Are you a marketing and CRM expert looking for a challenging opportunity to drive business growth in a complex and commercial environment? Do you have a passion for creating impactful inbound campaigns and managing Dynamics 365 from a marketing perspective?

We are seeking a highly skilled Inbound Marketing and CRM Manager to join our pan-Nordic team in Copenhagen. As a key member of our team, you will be responsible for optimizing and managing Marketing Automation (MA) in Dynamics 365, developing and implementing customer journeys, and collaborating with the sales team to align marketing and sales strategies.

Key Responsibilities:

  • Develop and implement customer journeys to enhance lead conversion for both the SMB segment and complex sales processes.
  • Collaborate with the sales team to align marketing and sales strategies, creating a seamless customer experience.
  • Optimize SEO and develop engaging content that drives traffic and captures potential customers' interest.
  • Develop and maintain a strategic roadmap for our Marketing Automation and CRM initiatives, aligning them with our overall business objectives.

Requirements:

  • Proven experience in CRM management and Marketing Automation in Dynamics 365 or similar platforms.
  • Ability to create and deliver content, including newsletters, blog posts, and social media content.
  • Experience with complex sales processes and the SMB segment, preferably in B2B.
  • Fluency in Danish and business-level English.

GlobalConnect is a leading provider of connectivity solutions and digital infrastructure across Northern Europe. We are committed to empowering society with connectivity and driving business growth through innovative marketing and CRM strategies.

Location: København, DK, 2450



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