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Senior Marketing Advisor for the Nordics

3 weeks ago

Copenhagen, Copenhagen, Denmark Bain & Company Full time

About This Opportunity

We are seeking a highly skilled Senior Marketing Manager to lead our Market Reputation efforts in the Nordics at Bain & Company.

This role will lead Market Reputation efforts in the Nordics and be responsible for developing and executing a marketing strategy that strengthens Bain's reputation in market, in partnership with office leadership and aligned with firm strategy & commercial objectives.

The ideal candidate will have 8-10 years of relevant B2B marketing experience and 3-5 years of people management experience, successfully developing others and thriving in a coaching role.

Your Key Responsibilities

  1. Develop Market Reputation strategy for the Nordics
  2. Build marketing strategy and define supporting initiatives in collaboration with Nordic leadership to build brand awareness and develop relationships among senior business leaders and talents
  3. Develop view on optimal mix of topics/activities to further Market Reputation effectiveness
  4. Proactively suggest ways to collaborate with and leverage Practice Marketing, Account Marketing, and Centre of Excellence initiatives, resources, and tools
  5. Manage the budget, annual planning process, and ongoing process improvement
  6. Incorporate test and learn approach to inform programme evolution
  7. Identify, prioritise, and project manage marketing campaigns and supporting activities
  8. Leverage and adapt global and regional campaigns, as relevant
  9. Identify relevant 3rd party partnerships, sponsorships, and conferences & events
  10. Manage local partner and vendor relationships
  11. Own and leverage digital assets and channels: web content, partner profiles, LinkedIn bios, content distribution, etc.
  12. Together with Global PR team, develop proactive and reactive media strategies to ensure Bain is top of mind with key local and international media

What You'll Need to Succeed

  • Postgraduate degree in business/marketing/communications/social sciences, focus on marketing
  • 8-10 years of relevant B2B marketing experience
  • 3-5 years of people management experience, successfully developing others, thriving in a coaching role
  • Proven track record in similar role
  • Broad expertise and experience in B2B marketing programs and processes
  • Ability to proactively conceive and suggest new approaches and solutions, influence senior leaders on key strategic issues