Digital Banking CRM Strategy Specialist

1 month ago


Copenhagen, Copenhagen, Denmark Lunar Denmark Full time
Customer Engagement and Loyalty Expert

We are seeking a seasoned Customer Engagement and Loyalty Expert to join our team at Lunar Denmark. As a Senior CRM Specialist, you will develop and execute targeted CRM strategies that drive user engagement, increase core product adoption, and foster long-term customer loyalty.

About the Role
  • Develop and implement multi-channel campaigns using Braze, such as email, push notifications, and in-app messaging.
  • Analyze campaign performance through data-driven insights, optimizing messaging, channels, and targeting to improve conversion rates.
  • Collaborate across teams – working with Product, Data, Marketing, and Commercial teams to align CRM initiatives with broader business goals and ensure personalized customer experiences.
Requirements
  • Proven experience (4+ years) in CRM App Marketing, with a strong focus on product engagement.
  • Strong analytical skills with a knack for measuring campaign performance and making data-driven decisions to optimize results.
  • Hands-on experience with CRM tools like Braze, Salesforce, Iterable, Responsys, ActiveCampaign, or similar platforms.
  • Solid understanding of multi-channel marketing strategies, including email, push notifications, and in-app messaging.
  • Familiarity with A/B testing and experimentation techniques to drive continuous improvements in CRM initiatives.
  • Exceptional communication skills in English (Scandinavian language skills are a plus).

We offer a competitive salary of 1,100,000 DKK per year, depending on your experience and qualifications.



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