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Digital Marketing Strategist

2 weeks ago

Copenhagen, Copenhagen, Denmark GAN Integrity Solutions Full time

We are seeking a talented Digital Marketing Strategist to join our marketing team at GAN Integrity Solutions. Our ideal candidate will have a strong grasp of current marketing tools and strategies, with experience in developing and implementing integrated digital marketing campaigns.

Key Responsibilities:

  • Develop and Execute Digital Campaigns: Plan and execute all digital marketing, including marketing database, email, social media, content syndication, intent data, marketplaces, display advertising campaigns, and other channels.
  • ABM Strategy: Plan and execute account-based marketing tactics based on 1 to 1, 1-to-few and 1-to-many strategies, utilizing ABM tools such as 6sense, Demandbase, Termius, and others.
  • Vendor Management: Coordinate with third-party vendors to support campaign execution.
  • Content Strategy: Collaborate with internal teams to create and optimize content that engages our target audience and drives lead generation and brand awareness.
  • Social Media Management: Develop and manage paid social media strategies to increase engagement and lead generation.
  • SEO/SEM Optimization: Work with the marketing operations team to optimize website content, landing pages, and paid search campaigns to drive organic paid traffic and improve search engine rankings.
  • Analytics and Reporting: Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs) in Hubspot and Salesforce.
  • Marketing Automation: Manage marketing campaigns within marketing automation platforms such as Hubspot, building, executing, and reporting on campaigns and emails within the platform.
  • Paid Advertising: Find and manage content partners for paid advertising campaigns.
  • A/B Testing: Conduct A/B testing on various digital campaigns to optimize performance and enhance user experience.
  • Email Marketing: Develop and execute email marketing campaigns to drive engagement and retention.
  • Collaboration: Align digital marketing efforts with sales and product teams' objectives.
  • Stay Updated: Keep abreast of the latest trends and best practices in digital marketing and implement them in campaigns.

Requirements:

  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • 2-5 years of experience in digital marketing, with a proven track record of successful digital campaigns.
  • Technical Skills:
    • Proficient in digital marketing tools and platforms.
    • Experience with SEO/SEM, marketing automation tools, and CRM systems.
    • Familiarity with WordPress or other CMS platforms.
    • A strong understanding of HTML/CSS is a plus.
  • Strong analytical skills and data-driven thinking, with the ability to analyze data, identify trends, and make informed decisions.
  • Ability to think creatively and come up with innovative solutions to marketing challenges.
  • Excellent written and verbal communication skills, with the ability to work collaboratively with cross-functional teams.
  • Strong project management skills with the ability to handle multiple projects simultaneously and meet deadlines.
  • Act with integrity, speaking up when you see wrongdoing.
  • Always learning, improving, and approaching every day with energy and enthusiasm.
  • Take ownership of your work, providing constructive, positive feedback aimed at resolving challenges.

About Us:

GAN Integrity Solutions is a global company founded by a Danish human rights activist in 2004. We have a highly diverse team spanning a wide range of both professional and cultural backgrounds.

Our unique setup within the compliance software industry has helped us revolutionize the compliance space and raise venture capital from leading firms.

We offer a competitive salary, excellent growth opportunities, flexible working hours, and a fully-remote role. Contribute to a truly important cause - building an ethical and compliant business space around the globe.