Digital Marketing Strategist

2 weeks ago

Copenhagen, Copenhagen, Denmark GAN Integrity Solutions Full time

Job Title: Digital Marketing Specialist

About the Role:

We are seeking a talented and results-driven Digital Marketing Specialist to join our team at GAN Integrity Solutions. The successful candidate will be responsible for developing, implementing, tracking, and optimizing our digital marketing campaigns across all digital channels.

Key Responsibilities:

  • Develop and Execute Digital Campaigns: Plan and execute all digital marketing campaigns, including marketing database, email, social media, content syndication, intent data, marketplaces, display advertising campaigns, and other channels.
  • Account-Based Marketing (ABM) Strategy: Plan and execute account-based marketing tactics based on 1 to 1, 1-to-few and 1-to-many strategies, leveraging tools such as 6sense, Demandbase, and others.
  • Vendor Management: Coordinate with third-party vendors to support campaign execution.
  • Content Strategy: Collaborate with internal teams to create and optimize content that engages our target audience and drives lead generation and brand awareness.
  • Social Media Management: Develop and manage paid social media strategies to increase engagement and lead generation.
  • SEO/SEM Optimization: Work with the marketing operations team to optimize website content, landing pages, and paid search campaigns to drive organic paid traffic and improve search engine rankings.
  • Analytics and Reporting: Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs) in Hubspot and Salesforce.
  • Marketing Automation: Manage marketing campaigns within marketing automation platforms such as Hubspot, building, executing, and reporting on campaigns and emails within the platform.
  • Paid Advertising: Find and manage content partners for paid advertising campaigns.
  • A/B Testing: Conduct A/B testing on various digital campaigns to optimize performance and enhance user experience.
  • Email Marketing: Develop and execute email marketing campaigns to drive engagement and retention.
  • Collaboration: Align digital marketing efforts with sales and product teams' objectives.
  • Stay Updated: Keep abreast of the latest trends and best practices in digital marketing and implement them in campaigns.

Requirements:

  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • 2-5 years of experience in digital marketing, with a proven track record of successful digital campaigns.
  • Technical Skills:
    • Proficient in digital marketing tools and platforms.
    • Experience with SEO/SEM, marketing automation tools, and CRM systems.
    • Familiarity with WordPress or other CMS platforms.
    • A strong understanding of HTML/CSS is a plus.
  • Strong analytical skills and data-driven thinking. Ability to analyze data, identify trends, and make informed decisions.
  • Ability to think creatively and come up with innovative solutions to marketing challenges.
  • Excellent written and verbal communication skills. Ability to work collaboratively with cross-functional teams.
  • Strong project management skills with the ability to handle multiple projects simultaneously and meet deadlines.
  • Act with integrity, and when you see wrongdoing, you speak up.
  • Always learning, improving, and approaching every day with energy and enthusiasm.
  • Take ownership of your work and provide constructive, positive feedback aimed at resolving challenges.

What We Offer:

  • Competitive salary.
  • Excellent growth opportunities.
  • Flexible working hours, a fully-remote role.
  • Contribute to a truly important cause - building an ethical and compliant business space around the globe.
  • A real impact on the company's growth and evolution.

About Us:

GAN Integrity Solutions is a global company with a highly diverse team spanning a wide range of professional and cultural backgrounds. Founded by a Danish human rights activist in 2004, we revolutionized the compliance space and raised venture capital from leading firms such as Apax and Aquiline Capital Partners.

Our integrated and intuitive platform is trusted by many of the world's leading brands, such as Live Nation, Rolls-Royce, and Barrick, to help them better manage their compliance activities all in one place.

We are committed to fostering, cultivating, and preserving a culture of diversity, equity, and inclusion. We believe that every employee has the right to work in a positive, collaborative atmosphere that promotes equal opportunities and prohibits discriminatory practices.

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