Digital Marketing Strategist

2 weeks ago

Odense, Odense Kommune, Denmark IMPACT AS Full time
About the Role

We're seeking a talented Marketing Content Specialist to join our team at IMPACT Commerce in Sweden. In this position, you'll play a key role in shaping and executing our marketing strategy to enhance brand visibility in Sweden and Norway.

Your primary responsibility will be to implement our group marketing strategy in these regions, including writing articles, case studies, and newsletters, creating social media content, and managing events. Additionally, you'll contribute to our group marketing efforts, leveraging your creative eye and technical skills to drive success.

As a member of our team, you'll be part of a dynamic and inclusive workplace with opportunities for growth and development. We offer flexible working hours, remote work options, and a comprehensive benefits package.

Your Responsibilities

  1. Execute the overall Marketing Strategy to increase brand awareness of IMPACT Commerce in Sweden and Norway.
  2. Collaborate with the group marketing team to develop and execute performance marketing and lead generation campaigns.
  3. Drive the generation of high-quality MQLs through content, events, and targeted campaigns.
  4. Execute on website development and omnichannel experience design.
  5. Organize and participate in fairs and industry events to showcase our brand.
  6. Leverage LinkedIn takeovers to engage with key stakeholders and amplify our reach.
  7. Play a key role in creating compelling local content that resonates with our target audience in Swedish and/or English.

Requirements

  1. At least 5 years of experience in Marketing, with a focus on B2B marketing and preferably in the Commerce Agencies industry.
  2. Exceptional copywriting abilities and comfort synthesizing ideas, communicating insights, and driving actions.
  3. Digital flair and experience working with CMS and CRM platforms.
  4. Familiarity with event management (internal and external).
  5. Able to work in an international environment and collaborate with diverse stakeholders.
  6. Ability to take ownership, work independently, anticipate challenges, and resolve issues.
  7. Adaptability to a fast-paced environment.
  8. Fluency in Swedish and English, spoken and written.

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