Performance Marketing Strategist
2 days ago
We're seeking a highly motivated Performance Marketing Strategist to join our marketing team at Tekla. As a key player in driving customer acquisition and conversion, you'll be responsible for developing and executing performance marketing strategies that deliver strong ROI and support global growth ambitions.
About the Role- You'll lead paid media efforts across key channels, including paid social and SEM, to maximize ROI and support global growth ambitions.
- You'll collaborate with external agency partners to ensure campaigns align with brand objectives and performance goals.
Main Responsibilities
Growth Framework & Analytics- Collaborate on defining Tekla's growth framework, aligning with cross-functional teams to ensure consistent application through test and learn frameworks.
- Lead reporting frameworks to drive channel performance and customer intelligence, providing actionable insights, managing dashboards and data access, together with external consultants.
- Establish and track KPIs for Performance Marketing channels, reporting on progress weekly, quarterly, and annually.
What We're Looking For
- 5+ years in a digital marketing role, preferably within a D2C or premium/luxury brand.
- Proficient in performance marketing platforms (e.g., Meta Ads, Google Ads).
- Strong ability to interpret data, identify trends, and optimize strategies accordingly.
- A test-and-learn mentality with a focus on continuous improvement and innovation.
- Excellent interpersonal skills with a proven ability to work cross-functionally and manage external agencies.
- Deep understanding of premium/luxury brand marketing and an ability to balance commercial objectives with brand equity.
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