Digital Marketing Specialist

4 days ago


Århus, Århus Kommune, Denmark Insights Full time

Welcome to Insights, where we empower individuals to change the world through self-awareness.

We're seeking a highly skilled Marketing Planning Manager to lead our marketing efforts in the Nordics region.

This is a 12-month maternity cover role with the possibility of extension.

In this role, you'll be responsible for developing and implementing a comprehensive local marketing plan that meets regional needs while aligning with our global brand strategy.

Key responsibilities include:

  • Collaborating with global teams to adapt and localize marketing initiatives for the Nordics region.
  • Aligning global objectives with local execution, ensuring regional campaigns resonate with local audiences.
  • Developing and implementing a coordinated local marketing plan.
  • Leading local marketing planning sessions, including performance reviews and forward planning.
  • Localizing and regionalizing global campaigns to ensure cultural and market alignment.
  • Overseeing digital marketing efforts, including SEO, social media, email, and analytics.
  • Supporting sales enablement and customer-targeted campaigns, including events and promotions.
  • Providing insights on customer, market, and competitor trends.

Requirements:

  • Proven expertise in marketing strategy, planning, and execution, preferably in a B2B environment.
  • Exceptional communication and stakeholder management skills.
  • Strong analytical skills, with proficiency in content creation, SEO, email-marketing, and social media marketing.
  • Experience working cross-functionally and managing multiple projects.
  • Highly organized, able to manage complex workloads and deliver under pressure.
  • Proficiency in Microsoft Word, PowerPoint, Excel, and Outlook.


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