Digital Marketing Specialist
4 days ago
Welcome to Insights, where we empower individuals to change the world through self-awareness.
We're seeking a highly skilled Marketing Planning Manager to lead our marketing efforts in the Nordics region.
This is a 12-month maternity cover role with the possibility of extension.
In this role, you'll be responsible for developing and implementing a comprehensive local marketing plan that meets regional needs while aligning with our global brand strategy.
Key responsibilities include:
- Collaborating with global teams to adapt and localize marketing initiatives for the Nordics region.
- Aligning global objectives with local execution, ensuring regional campaigns resonate with local audiences.
- Developing and implementing a coordinated local marketing plan.
- Leading local marketing planning sessions, including performance reviews and forward planning.
- Localizing and regionalizing global campaigns to ensure cultural and market alignment.
- Overseeing digital marketing efforts, including SEO, social media, email, and analytics.
- Supporting sales enablement and customer-targeted campaigns, including events and promotions.
- Providing insights on customer, market, and competitor trends.
Requirements:
- Proven expertise in marketing strategy, planning, and execution, preferably in a B2B environment.
- Exceptional communication and stakeholder management skills.
- Strong analytical skills, with proficiency in content creation, SEO, email-marketing, and social media marketing.
- Experience working cross-functionally and managing multiple projects.
- Highly organized, able to manage complex workloads and deliver under pressure.
- Proficiency in Microsoft Word, PowerPoint, Excel, and Outlook.
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