Digital Growth Strategist

2 days ago

Copenhagen, Copenhagen, Denmark InnerPoint Full time

We are looking for a Digital Growth Strategist to join our team at InnerPoint. As a key member of our GTM & Revenue Services company, you will be responsible for planning and executing paid social campaigns and Account-Based Marketing (ABM) initiatives.

Your primary tasks will be:

  • Paid Social Campaigns: Develop and implement multi-channel media strategies to drive inbound demand. Conduct audience research to identify new campaign ideas for paid social media.
  • Data analysis and reporting: Analyze performance and report results, including campaign outcomes, data reporting, and budget pacing. Quickly iterate strategies based on findings.
  • Performance and revenue alignment: Analyze and compare campaign data with CRM data/full-funnel pipeline metrics to understand how paid media correlates with revenue and sales performance.
  • Budget management and pacing: Effectively allocate and manage media spend across channels to drive results.
  • Account-Based Marketing: Collaborate with clients' outbound teams to strategize, plan, and execute ABM programs while leveraging intent signals, segmentation, and personalization.
  • Creative strategy collaboration: Coordinate with designers and copywriters to drive creative strategy and execution.
  • Campaign operations: Implement tracking tools to connect CRM systems with campaigns.

About You

  • You have proven experience in building and optimizing paid media campaigns, preferably within a B2B SaaS/Tech environment.
  • You possess an analytical mindset with a track record of making data-driven decisions to continuously optimize performance and guide future investments.
  • You can identify trends and insights through in-depth data analysis.
  • You have experience creating and managing ad campaigns on LinkedIn and Meta (Google Ads experience is a plus).
  • You have knowledge of the technical aspects of campaigns: tracking using pixels, URL parameters (UTM codes).
  • You have a proven ability to track campaign performance across multiple channels.
  • You have strong communication skills to clearly articulate ideas, frame problems, and provide solutions/suggestions.

What We Offer

  • A fully remote work environment with flexibility to work from anywhere in Europe.
  • An opportunity to grow professionally in a small but growing team of four people complemented by freelancers and partners.
  • A collaborative and dynamic work environment with opportunities for professional development.

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