Digital Marketing Strategist
2 days ago
We are seeking a skilled Senior Demand Generation Specialist to join our dynamic team. As a key member of our Global Marketing Team, you will play a crucial role in driving pipeline growth and business impact.
Your primary focus will be on refining existing marketing channels and developing new integrated digital campaigns with effective messaging to generate a qualified pipeline, accelerate deals, and drive revenue growth.
You will work closely with our Sales, Marketing, Product Marketing, and Product Management functions to identify opportunities for improvement and develop data-driven solutions.
Key responsibilities include:
- Create new and optimize existing inbound and outbound demand and lead generation programs across email and web.
- Develop, plan, and execute campaigns for paid search, retargeting, paid social channels, and email marketing.
- Execute and optimize ABM and ABS campaigns.
- Identify most effective marketing messages, value propositions, material, channels, and calls to action for target accounts.
- Measure, analyze, and report on the impact of marketing campaigns.
- Manage projects like the creation of campaign landing pages, creatives, and other digital marketing assets.
- Use intelligence from our intent data sources like 6sense and Dreamdata.
To succeed in this role, you will need:
- Bachelor's or Master's degree in Marketing, Business, or a related field.
- 3+ years of experience in digital marketing.
- Proficiency with marketing automation platforms, preferably Pardot.
- Familiarity with digital advertising platforms such as Google Ads, Google Analytics, Bing, LinkedIn Campaign Manager.
- Proven project management skills with attention to detail and ability to multitask.
- Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
- Excellent communicator who enjoys collaborating across functions and geographies.
- Full English proficiency.
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