Digital Marketing Strategist

2 days ago


Copenhagen, Copenhagen, Denmark PARETO SECURITIES AS Full time
Job Description

We are seeking a skilled Senior Demand Generation Specialist to join our dynamic team. As a key member of our Global Marketing Team, you will play a crucial role in driving pipeline growth and business impact.

Your primary focus will be on refining existing marketing channels and developing new integrated digital campaigns with effective messaging to generate a qualified pipeline, accelerate deals, and drive revenue growth.

You will work closely with our Sales, Marketing, Product Marketing, and Product Management functions to identify opportunities for improvement and develop data-driven solutions.

Key responsibilities include:

  1. Create new and optimize existing inbound and outbound demand and lead generation programs across email and web.
  2. Develop, plan, and execute campaigns for paid search, retargeting, paid social channels, and email marketing.
  3. Execute and optimize ABM and ABS campaigns.
  4. Identify most effective marketing messages, value propositions, material, channels, and calls to action for target accounts.
  5. Measure, analyze, and report on the impact of marketing campaigns.
  6. Manage projects like the creation of campaign landing pages, creatives, and other digital marketing assets.
  7. Use intelligence from our intent data sources like 6sense and Dreamdata.

To succeed in this role, you will need:

  • Bachelor's or Master's degree in Marketing, Business, or a related field.
  • 3+ years of experience in digital marketing.
  • Proficiency with marketing automation platforms, preferably Pardot.
  • Familiarity with digital advertising platforms such as Google Ads, Google Analytics, Bing, LinkedIn Campaign Manager.
  • Proven project management skills with attention to detail and ability to multitask.
  • Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
  • Excellent communicator who enjoys collaborating across functions and geographies.
  • Full English proficiency.


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