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Senior Brand Ambassador Coordinator

2 weeks ago

Århus, Århus Kommune, Denmark hummel AS Full time

About Our Company

We are a challenging, progressive, and innovative company that attracts creative talents from around the world. Our unique history and culture make us stand out in the industry.

We are currently seeking a skilled Influencer Specialist to join our team at hummel & hummel Kids. As our new team member, you will play a key role in managing and growing influencer collaborations, ensuring they align with our brand identity and drive meaningful engagement.

Your Role

  • Develop and Execute Strategies: Develop and execute influencer strategies that strengthen our global presence, ensuring alignment with our brand identity and driving meaningful engagement.
  • Influencer Relationship Management: Develop and sustain strong relationships with our influencer partners, making it valuable and exciting to be an ambassador for hummel.
  • Event Planning and Hosting: Plan and execute several influencer events each year, managing everything from initial concept to day-of execution, ensuring a memorable experience for all participants.
  • Performance Analysis: Monitor and analyze key performance metrics such as engagement, impressions, reach, and sales to measure the success of influencer collaborations and refine strategies accordingly.
  • Collaboration with Teams: Collaborate with internal teams, including marketing and the SoMe team, to ensure seamless integration of influencer strategies with broader brand initiatives.

Your Qualifications

  • Experience: At least 4-5 years of experience in influencer marketing, with a proven track record of developing and managing successful global influencer campaigns.
  • Creative Skills: Creative, data-driven, and have a strong understanding of the sports and fashion industry.
  • Global Experience: Experience with both micro, macro, and mega influencer marketing on an international scale.
  • Event Planning: Expertise in planning and hosting events that resonate with influencers and align with brand values.
  • Data-Driven Approach: Proficiency in using influencer marketing tools for outreach, content management, and campaign evaluation, with a focus on using data to drive decisions.
  • Communication Skills: Strong verbal and written communication abilities are essential for managing influencer relationships across various markets.
  • Collaborative Spirit: Ability to work effectively with internal teams and external partners, fostering strong, collaborative relationships.
  • Passion for Sports and Influencer Marketing: A genuine interest in sports and influencer marketing, with a keen desire to stay updated on the latest trends in the field.
  • Commercial Awareness: Understanding of how influencer marketing can drive sales and brand growth, with a focus on delivering measurable results.
  • Self-Driven: Highly motivated, independent, and able to take responsibility for achieving key outcomes.