EU Border Trade Marketing Expert

5 days ago


Copenhagen, Copenhagen, Denmark Scandinavian Tobacco Group Tobacco Service B.V. Full time
Job Description

We are seeking a highly skilled Marketing Manager to drive marketing initiatives and strategies across the EU border trade regions. This role involves developing and executing marketing plans tailored to multiple markets in Europe, ensuring brand performance and supporting ambitious growth targets.

Key Responsibilities
  1. Developing and executing marketing strategies & plans for the EU border trade regions across multiple markets in Europe.
  2. Driving proactive portfolio & pricing management for both core and NPD based on market trends, gap analysis, and innovation opportunities.
  3. Collaborating with cross-functional teams, including sales, sales ops management, and global brand teams, to ensure cohesive strategy execution.
  4. Analysing market trends and consumer insights to identify opportunities for brand growth and portfolio & pricing optimization within the border trade segment.
Requirements
  • 7+ years of marketing experience within a consumer goods environment, with experience in border trade or similar channels preferred.
  • Proven track record of driving brand performance and impacting category P&L.
  • Proficiency in portfolio, pricing & activation management, market analysis, and budget management.
  • Strong understanding of the EU border trade market and consumer behaviour in this segment.


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