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CDP and Web Analytics Expert

2 months ago

Odense, Odense Kommune, Denmark Randstad Full time

Job Title: CDP and Web Analytics Expert

About the Role: We are seeking a highly skilled CDP and Web Analytics Expert to join our Audience & Analytics department. Your primary focus will be on leveraging customer data for business advantage, utilizing Customer Data Platform Tealium, Tealium Tag Manager, Google Analytics, Oracle/Grapeshot, and Consent Management Platform Didomi.

Your Responsibilities:

  1. Develop, implement, and maintain data and analytics technologies on digital media and platforms.
  2. Collect and analyze data to identify web traffic patterns and user behavior for segment development and activation.
  3. Monitor, troubleshoot, and optimize existing solutions and technologies.
  4. Create robust technical solutions and concepts scalable in the market.
  5. Explore technology trends to ensure relevance in the field.
  6. Collaborate with internal and external stakeholders to implement and test new campaigns and initiatives based on data insights.

About You:

  • You have a relevant education in software development, data science, web development, or similar.
  • You have several years of relevant experience, preferably more, and a strong understanding of complex data solutions.
  • You possess strong analytical skills, maintaining clarity and structure.
  • You have experience in programming, particularly in HTML, JS, Python, and SQL.
  • You are self-driven, proactive, and enjoy taking ownership of your tasks.
  • You excel in collaboration and thrive in a team with diverse personalities and skills.
  • Experience with Customer Data Platform and Google Analytics is advantageous.