Digital Marketing Associate
7 days ago
Job Overview
We are seeking a skilled Marketing Executive to join our team and further enhance our strong reputation and brand identity in the areas of Architectural, Engineering, Construction and Operations in the UK. This role is part of our ongoing efforts to strengthen our marketing team and better serve our customers.
The successful candidate will be responsible for executing multi-channel campaigns, creating copy and creative assets, developing relationships with stakeholders, and analysing campaign performance.
Key Responsibilities
- Support the Marketing Manager with executing multi-channel campaigns targeting existing customers and prospective customers.
- Create copy and creative assets for campaigns including landing pages, emails, social media, adverts, news, blog posts/articles, customer cases, videos etc.
- Develop relationships with key stakeholders, both internal and external.
- Assist with planning, managing and attending customer engagements such as webinars, seminars and conferences.
- Analyse and monitor campaign performance and optimise for conversions as and when required.
- Create and maintain content for the website.
- Update marketing lists and databases to ensure content is being targeted for relevant audiences.
- Manage and run campaigns on social media channels (organic and paid).
- Sourcing advertisement opportunities with media partners, press, industry experts etc.
- Monitor competitor activities and conduct market research.
- Liaise with external agencies, designers and printers.
- Report on ROI/campaign performance and leads generated.
- Manage internal marketing budget and budgets with our partners.
- Communicate with target audiences and build and develop customer relationships.
- Create brand compliant content for the sales and marketing teams as and when required e.g. presentations, flyers etc.
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